[November
17, 1999] Spam Us Not Into
Frustration
I've been thinking about spam lately. No
not the luncheon meat. Something even
more unpleasant, though I offer all apologies to the Hormel company for that sentiment. I
recall the Monty Python "Spam" sketch in which Terry Jones, dressed as a greasy
spoon waitress, recites the breakfast specials to two patrons, beginning with egg, bacon
and Spam. He runs down dishes with increasing amounts of Spam until he finishes with
"Spam, Spam, Spam, Spam, Spam, Spam, baked beans, Spam, Spam and Spam," despite
the fact that the female patron, played by Graham Chapman, keeps repeating hysterically
"I don't like Spam!"
Lately, we've all been feeling a bit like the woman patron at the diner. Though we
dislike unsolicited and often fraudulent e-mail spam and vociferously complain about it,
we keep receiving increasing amounts. I maintain an America Online account, though I
seldom use it anymore. When I open my account once every few weeks, I find the predictable
few chain letters and e-mail jokes from friends, but I am overwhelmed by the amount of
complete garbage that piles up in there. "Lose 30 pounds in four days eating nothing
but burritos!" "Chat with beautiful college girls!" "Get a 10 million
dollar loan using nothing but your favorite auntie for collateral!"
Sometimes they get me at work, as well, which irritates me even more. Each time I
receive a spam e-mail at work, I attempt to reply to it with an edgily-worded request to
remove me from the list. Sometimes, my reply e-mail goes through. More often than not, the
reply gets bounced back because the spammer has hid his e-mail address from me. One
company, offering a miracle weight-loss substance, was so persistent I finally read the ad
fully, looking for a phone number to which I could place a call and complain. I found no
phone number, only a fax number that was constantly busy. Even if I wanted to buy their
stupid miracle weight loss product, how would I get in touch with them? Voice over
telepathy? Can they really be selling anything this way, or are they just out to make the
rest of us miserable?
The problem has become so pervasive that the government has taken a few steps into the
fray to see if there is support for regulation. E-mail spam may be an irritant to us, but
I have read about and seen first-hand instances of children setting up e-mail accounts for
themselves (often with the restraints some ISPs offer for kids' accounts that block
objectionable sites), only to have the kids receive piles and piles of porn site-linked
spam e-mails. The headlines in these messages are usually something deceptive, like
"I've got the answer to your question" or "Here's something you've got to
see!"
This tactic has proved alarming to Congresswoman
Heather Wilson (R-New Mexico). In October, she submitted legislation called "The
Unsolicited Electronic Mail Act of 1999" (H.R.3113), co-sponsored by Congressman Gene
Green (D-Texas). The bill acknowledges that there is a right to free speech on the
Internet and that unsolicited e-mail can be an important marketing tool for Web-based
businesses. However, the bill also points out that receiving unsolicited e-mail forces
both the recipient and the recipient's ISP to incur monetary cost. Based on these
findings, Congresswoman Wilson hopes to be able to limit spamming under similar
circumstances that unsolicited fax advertising was outlawed back in the 1980s. (Yes, you
have a right to free speech, but you DO NOT have a right to exercise it using the fax
paper I purchased or monopolize the machine I use for business purposes.)
While the passage of such legislation might seem like a shoo-in, similar bills have
gone through Congress before and have failed to pass or are sitting on the sidelines. One
such bill is the Inbox Privacy Act, sponsored by Senators Frank Murkowski (R-Alaska) and
Robert Torricelli (D-New Jersey). This sidelined bill was a follow-up to Senators
Murkowski and Torricelli's 1997 proposed anti junk e-mail provision that failed to pass
due to the House's view that self-regulation is all the industry needs. The House members
must not have personal e-mail accounts.
In light of this, some ISPs either are pursuing or have successfully pursued litigation
against spammers who clog up their bandwidths with unsolicited e-mail or even worse,
disguise spam to look like ISP-generated mail. Yahoo has filed a suit against one company
and America Online won an injunction last year against a company that sent huge quantities
of junk e-mails to AOL subscribers.
Regardless of which way the proposed spam legislation turns out, the good news is that
the software industry wants to help you control the spam you get. Products currently
available to control unsolicited e-mail include Garbage
Man 1.0 from WaveOp, a product that integrates with America Online to provide spam
control using customizable filters. Mail Shield
acts as a software plug-in for your existing mail server and is also customizable. A third
product, MailTalkX from SoftByte Labs,
is a filtering and e-mail program that allows a user to automatically delete or respond to
messages on the basis of message headers. For more anti-spam tools, visit the NewApps Software
Archive.
More and more "anti-spam" Web sites are making their debuts on the Web. Most
of these seem to be run by disgruntled Internet users who have decided to devote their
knowledge of HTML to a good cause. These sites contain information and links for spam
filtering products, sample letters to use when "flaming" a spammer,
"blacklists" of companies that regularly or fraudulently spam, and information
on legal recourse against unsolicited e-mail. They also include advice on how to discover
a correct and workable e-mail address for a spammer who has deceptively hidden it from you
to escape from being electronically guillotined by the 99.99 percent of Internet users who
hate spam. (Don't ask me who the .01 percent who like spam is
but I know I'd never
want to encounter that person in a dark alley.)
The point is that knowing how slowly the wheels of Congress turn and taking into
consideration that regulating spam could cross the sacred First Amendment borders, don't
count on anyone to do it for you anytime soon. Be proactive and preventive. Take back
control of your inbox.
Tracey S. Roth welcomes your comments at troth@tmcnet.com.
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