|Guaranteed Sales Success: How Surveys Can Help You Develop Winners & Sell More Without Risk
You want to develop the next killer app or product
for both financial success and the envy of your industry? If you’re looking to be the company
prospect desire, not to mention dominant market share
and the spectacular profits that go with it, then read on.
It’s actually easy and inexpensive to reap great
rewards with little risk, if any. How? When you execute the most simple
business and product marketing strategy of them all.
1. Ask your prospects what they believe is their biggest pain.
2. THEN create your products and services to help
them solve that problem.
Few follow this good sense. That’s why a very small percentage of
companies ever reach the heights of success they desire. Most blindly skip to number 2. They invest tons of capital, time and
energy engineering the latest technology (thinking it’s just what the
world needs) only to find it’s a bust! Nobody buys and you’re beat.
You have to use surveys. The tech industry continues to build
better mousetraps that customers haven’t asked for and have little
perceived value in the marketplace.
BENEFITS & ADVANTAGES OF SURVEYS
Surveys assist you in identifying qualified prospects and selling them
exactly what they want to buy. If
you’ve been finding the sales process drawn out, tiring and not as
successful as you’d like, then maybe you’re doing too much
"convincing" and not enough surveys.
Many advantages are gained when using surveys including how they:
Reveal Prospects’ Desire
Your prospects prioritize what THEY think is their biggest problem. Others (like you) might argue that they should have other priorities. In the end, your prospect controls
the budget and the buying decision. Surveys reveal the mind set and
desires of the person holding the purse strings.
Surveys cost very little when compared to the money needed for
R&D. The Internet has further
reduced the cost and, more significantly, the time it takes to get client
input and feedback. Using the
Internet leaves little room for excuses not to be using surveys. There are several service providers that allow you to deliver and
analyze surveys through their software using your contact lists.
Customers work and apply technology in the real world. It is not unfamiliar to have technology
perform well "in the lab" but have it fail outside. The failure isn’t even necessarily the product but the ACCEPTANCE
of it by the intended users. For
some reason, CRM, speech recognition and some wireless apps come to mind.
Delivering what people actually ask for, and want, allows you to
virtually eliminate the pressure of selling. After a survey, you’re merely helping people get what they want. In fact, with the right survey methods,
you’re basically pre-selling and pre-closing because the survey becomes
the primary part of your sales process.
If you spend time upfront with surveys, you can literally create a
process to "print your own money." Asked respectfully, clients
voluntarily tell you what they want and how much it’s worth to them to
Continual feedback helps increase the rate at which you can improve
the quality of your services. You
can add improvements on the fly, if you listen and apply the many
suggestions users offer.
Research and development is a sizeable investment. The fewer errors you make, the greater
your ROI. Surveys identify
‘stinkers’ early on before you waste more time, effort and money.
Surveys of your customers allow you to select the most positive and
complimentary comments and, with permission, use them in your sales and
marketing communications to win new clients. Testimonials are the most powerful sales
catalyst for increasing a prospect’s confidence to buy now.
Surveys are non-offensive touch points with your customer base and
prospects. Positioned as a chance
for them to express their opinions, many will take you up on the
opportunity. Customers perceive
that you’re committed to improving your service and that you value their
opinion. Additional sales come from
upgrades and cross-selling opportunities are frequently initiated in
GET YOUR OWN
Reduce your risk and increase your revenue when you look into the
future. There is magic in using
surveys. Develop more winners than
losers. Let the marketplace guide
you. Let your prospects and
customers literally describe what they want to buy and exactly what
they’ll spend their budgets on.
Got a question or a problem? Tell The Customer Catcher™, Martin
Wales about yours here. In the meantime, get FREE expert advice
7/24 on www.CustomerCatcherRadio.com.
Get alternative and effective strategies in this new Do Not Call and
anti-spam sales and marketing world. Contact
Martin at TMC@CustomerCatcher.com