Promise Phelon

Beyond References

Promise Phelon is founding partner of The Phelon Group. She leads the firm by studying and analyzing enterprise markets to develop strategies that help the firm’s clients anticipate and meet changing market directions head-on. Promise is also a recognized thought leader in developing and applying Customer Leverage principles to customer reference programs. She has helped market-leading companies such as Adobe, EMC, Hewlett-Packard and Intel minimize sales cycles, maximize marketing impact and strengthen crucial customer relationships. Before founding The Phelon Group, Promise held senior marketing positions as Sales Enablement, Product Strategy and Product Marketing Manager at BEA Systems, and also worked with other leaders such as SAP and KPMG. She may be contacted at [email protected].

Steven Nicks is a founding partner of The Phelon Group and leads the firms’ operations and service delivery. With more than 15 years of proven experience in strategy, CRM, project management and large-scale enterprise implementations, Steven brings to The Phelon Group’s clients a strong consulting background and a unique blend of innovation, strategic thinking and the ability to understand technology from both a business and technical perspective. Steven honed his consulting expertise at PricewaterhouseCoopers and Ernst & Young, and also served in senior marketing management and operations for eAssist Global Solutions and 3M Europe. He may be contacted at [email protected].

Contact Information:

Email: [email protected]

Articles on TMCnet by Promise Phelon:

[11/30/04] How to Measure Your Reference Program’s Success—and Why You Must
[10/26/04] Beyond References: How Reference Program Intelligence Can Inform Product Development
[10/26/04] Beyond References: What Your Reference Customers Really Want - By Steven T. Nicks
[09/28/04] Beyond References: Your Brand Obituary - How Would Your Company Like to Be Remembered?
[09/13/04] Leverage Your Key Success Customers for More Effective Sales

[09/08/04] Ten Smart Things Companies Do to Leverage their Customers - Part 2

[08/31/04] Ten Smart Things Companies Do to Leverage their Customers

[08/17/04] Fueling Organic Growth in a Shifting Technology Market

[04/02/04] The Risk, The Reward: Know What Customer References Really Say About You
[03/08/04] Building A Bridge To The Field: Actionable Strategies To Gain Sales' Buy-in Of Your Company’s Customer Reference Program
[02/04/04] How To Launch A Successful Customer Reference Program
[01/07/04] A Case For The Customers: Addressing Strategic Issues That Face Your Customer Reference Program
[12/01/03] The Art Of Referencing: Accelerating Sales Through Satisfied Customers