Interactive television is the future of advertising, offering tremendous benefits for consumers and advertisers alike.

Combined with traditional television viewing, interactive television provides richer entertainment, interaction and more information for the common consumer.

In collaboration with partners, Audible Magic (News - Alert) has announced its rollout of a set of advanced television advertising solutions, including interactive and addressable advertising across smart televisions, set-top boxes and second-screen devices.

Audible Magic specializes in automated content recognition (ACR) solutions and services. Interactive advertising solutions are based on the company's SmartID ACR technology.

Interactive advertising solutions can identify ads in real time watched by users on TV, and then display live supplemental, promotional and informational options. SmartID ACR technology also powers Audible Magic's solution for addressable advertising, which fosters the personalization of television advertising using ad identification and replacement.

"Transforming television advertising from a fascinating concept into a pervasive and valuable reality is an enormous challenge for many companies today,” said Jay Friedman, vice president of Marketing for Audible Magic, in a statement. “When companies can team together as we have with our partners, the challenges simply become more and more manageable. The widespread adoption of interactive advertising could be a case of the future arriving well ahead of expectations."

Audible Magic technologies and solutions, set to be on display at CES (News - Alert) this week, include Audini, the company's browser-based ACR solution, and Live TViD, its platform to synchronize events to television programming.

SmartID ACR technology also powers Audible Magic's solution for addressable advertising, which allows for the personalization of TV advertising using ad identification and replacement. It will benefit both brand and direct response advertisers, on behalf of firms that have embedded the SmartID technology into their products and services.

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