Intel has come up a winner during this year’s Consumer Electronics Show after Motorola Mobility and Lenovo (News - Alert) announced they will use Intel chips in smartphones, according to news reports.

Both companies will use Intel's Atom family of smartphone chips. First will be Lenovo, which will offer a new smartphone, the K800, for Unicom in China during the second quarter of 2012, TMCnet said. The phone features a 4.5-inch touch screen and Android software, according to a report from the Associated Press. It can stream video to televisions that have Intel's Wireless Display technology, the AP said.

In addition, Motorola (News - Alert) Mobility will test Intel-powered phones during the summer, and before the end of the year they should be offered for sale, TMCnet adds. They are likely to be offered for sale during the third quarter of 2012.

 If all goes as planned, Motorola will be taken over Google (News - Alert). Google makes the Android operating system software, which is used in many smartphones.

 It was also announced that Intel has reduced the energy used by the chips, which make them more practical for the smartphone market. For example, during CES (News - Alert), Intel showed how a prototype of a phone provided eight hours of talk and six hours of movies, the AP said. Cameras on the phone can take up to 15 pictures a second, as well. Intel presented the Medfield chip during this week's Consumer Electronics Show held in Las Vegas.

"The deals with the major players show that Intel is still a formidable force in the mobile semiconductor market, which is expected to become the world’s biggest," according to a report from VentureBeat.

But chips from makers other than Intel are moving in on the tablet computer market, The AP said. The market is growing as more consumers look to buy tablets as opposed to netbooks, according to news reports.

VentureBeat also reports that Intel wants to promote the Ultrabook line during 2012. A major ad campaign is planned.

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