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CES Feature Articles

January 05, 2011

Eye-Fi Launches Direct Mode Solution App at CES

Eye-Fi, a leading pioneer of the first wireless memory card, launched of Direct Mode, a combination of new technology in Eye-Fi cards and new Eye-Fi mobile apps, at the CES (News - Alert) in Las Vegas. Direct Mode essentially enables consumers to bring together the imaging quality of a digital camera and the connectivity of a smartphone or tablet in a new approach.

The camera is connected through wireless network to the mobile device and provides seamless experience between the moment a memory is captured and when consumers want to browse, edit, save and share their memories. Direct Mode will be available as a free upgrade to all Eye-Fi X2 cards later in 2011.

Direct Mode enables the photos taken with the digital camera to be sent immediately the smartphone or tablet. They can then be viewed, used with myriad apps on the device, or uploaded and shared. Also, the photos and videos can be automatically and wirelessly backed up and organized in the consumer's private Eye-Fi View account.

From there, they are accessible for viewing and sharing from any Internet connected device – regardless of which camera they were taken with. The browsing and sharing experience has also been improved and provides a seamless connected imaging experience through its own ecosystem of partners, right from leading digital camera makers like Canon, Nikon and Sony to 45 popular photo sharing sites like Facebook (News - Alert), Flickr and Picasa. The result is millions of photos and videos being effortlessly shared from cameras each month.

In a press release, the CEO of Eye-Fi, Jef Holove, said, "For anyone who has ever had to choose between taking great images with their digital camera and the instant gratification of sharing with a smartphone, Direct Mode is the answer. New technology in the card combined with a free Eye-Fi app on a mobile device means consumers no longer have to compromise between rich, lifelike memories and saving or sharing those memories from anywhere. We have a diversity of devices we use for different purposes.

Digital cameras are just plain better at taking photos and videos, especially when lighting, action, or zoom distance affect the shot. But, there's no doubt that the apps, touch interface and always-connected nature of mobile devices are compelling. With this new technology, we are bridging the gap between the camera and mobile, bringing the best of all the devices that we own to the capture and sharing of memories."

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Jaclyn Allard

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