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[October 5, 2004]

 

Beseech On Behalf Of Accountability

 

BY DAVID R. BUTCHER


A common (and justified) criticism of politicians is that many make grand promises on their platform prior to election and, once they are elected, amnesia kicks in and they forget those aforementioned promises. They don�t stand by their convictions. They aren�t accountable.




 

The same mentality often exists among licensed software providers. Salesnet, among other software and service providers, deploys on-demand, as-a-service CRM solutions to vanquish this lack of culpability. To keep your business, it has to be accountable every day. That�s what the on-demand, as-a-service model does: it makes the provider responsible every day, unlike some licensed software commissaries that sometimes roll their truck backwards into the client company�s warehouse, drop off the software or equipment and leave forever, offering shoddy service once the software is implemented. This model sets the provider�s required responsibilities at a heightened elevation, as the company earns the client�s business each month�keeps the provider on its toes, as it were.

 

Salesnet, a provider of on-demand CRM software focused on driving sales effectiveness, has announced its Customer Success Roadmap, a new business strategy to drive ongoing success for on-demand CRM customers. Wholly focused on the sales organization, the customer roadmap is aimed at delivering enterprise-wide initiatives that address those ongoing business needs of large companies.

 

This roadmap extends Salesnet�s Guided Performance Selling (GPS) strategy with key corporate initiatives geared to enhance customers� ability to define, guide and track successful selling/CRM strategies by addressing key CRM challenges. It focuses on three primary challenges:

 

1. Addressing customer needs over the lifecycle

  • Boasting low attrition in CRM industry

  • More low on-demand switching barriers

  • Quarterly enterprise Customer Success Audit (CSA) enhancement for insight into changes in customer business, processes, current sales effectiveness and system usage; and a focus on evaluation of current and additional ROI, conducted collaboratively with customers

  • Administration-as-a-Service enhancement for ongoing support services, introduced to help address product administration needs for enterprise customers

2. Introducing services to accelerate deployments

  • Pre-built industry-specific and sales methodology editions

  • Clicks-not-code customization

  • Integration-as-a-Service

  • New free user adoption accelerators (user portal and training curriculum)

  • New secure Offline Edition

  • New data cleansing tools for data migration

  • New pre-configured industry editions under development

  • Expanded free training

2. Continuing to support global enterprises

  • Salesnet Extended feature sets

  • Global forecasting and roll-up

  • Multi-currency support

  • Includes multi-currency drill-down dashboards and reporting

  • International date format support

  • International address format support

  • Enhanced global calendar support

Visit www.salesnet.com for details regarding new Salesnet products released alongside the Customer Success Roadmap.

David R. Butcher is the assistant editor for Customer Inter@ction Solutions Magazine.

Purchase reprints of this article by calling (800) 290-5460 or buy them directly online at www.reprintbuyer.com.

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