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[July 22, 2004]


Gabba Gabba Hey! Punk Is On-Demand!




It�s true; I am a huge fan of punk rock. Give me some good ol� fashioned vinyl records and a turntable, some Vandals, The Damned and I�m a one-woman party ready to go. I love the scratchy-goodness that a turntable provides, but when in hostess-mode, I need a wee more variety, and a lot less time at the record player. 


If you have broadband, (news - alert) chances are you�re linked to a satellite stream of music where you can pick and choose your stations accordingly, depending on the party you�re throwing (or the mood you�re in). And there is good news for you on-demand (news - alert) lovers who enjoy a good thrashing once in a while: you can take your love of music, on-demand and visuals and put �em all in one.


Gotuit Media recently teamed up with Kung Fu Records to form a duo that offer punk-lovers on-demand videos with the touch of a button. Powered by Gotuit On Demand, a patented navigation platform that combines segment metadata with on-demand video content. This allows digital cable subscribers to give a personal twist to their video viewing, providing options to select music videos or simply the parts of music videos that they enjoy. Mayhaps you want to see John Collura of The Ataris in mid-guitar lick as you perform your own rendition air-guitar style? This brings the infamous scene of �Risky Business� to a whole new level. Imagine that�.


Gotuit Music On Demand houses some of the largest on-demand libraries involving the latest music videos and gives the subscriber instant access. Now you can be your very own VJ (what, with the lack of video content on MTV). Subscribers can browse and select the video of their specification and make a play list of artist blocks, spotlights, reviews, discographies and even concert footage.


Kung Fu Records is privy to some of the more popular punk rock bands such as The Vandals, The Ataris, Tsunami Bomb, Bigwig, and Ozma.


Mark Pascarella, president of Gotuit Media Corp says �By adding Kung Fu Records to the Gotuit Music On Demand Service, we now can offer cable operators and their subscribers the industry�s most extensive collection of on-demand punk rock music videos and live concert footage. It�s this type of personalized viewing experience that will help cable operators generate new revenues by giving consumers complete control over what they watch, when they watch and how they watch television.�


So there is one more reason to start subscribing to on-demand services, especially if you're a rocker at heart. In the words of a favorite philosopher, hey ho! Let's go!

Michelle Pasquerello is the Assistant Online Content Director for TMCnet. She welcomes your comments.

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