Technology Marketing Corporation’s
Customer Interaction Solutions^® Magazine Announces the
2004 “MVP Quality” Award Winners

Norwalk, CT, February 15, 2005—The editors of Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine have announced this year’s winners of the magazine’s prestigious 2004 MVP (Marketing Via Phone) Quality award. Customer Interaction Solutions has been the leading publication in CRM, call centers and teleservices since 1982™.

Customer Interaction Solutions’ editors selected the companies which, in their view, demonstrate a true commitment to high ethical standards, stringent policies and challenging goals. Each of the award recipients is involved in a quality process that stretches from its human resource development to its implementation of technology to improve quality to taking a leadership role in promoting a positive public image of teleservices, and more.

The application process for this award includes a 16 point essay where entrants explained their overall policies and procedures, including human resources, technologies, customer services, ergonomics and public image that are used to establish, sustain and measure the program’s quality. “Judging applicants is an arduous task, our editors carefully review the application and assign a numerical point value from 1 to 10 for each of the 16 evaluation points,” indicates Nadji Tehrani, TMC Chairman and Executive Group Publisher of Customer Interaction Solutions. He also said, “Scores were not given lightly. This is, after all, one of the most coveted awards in the industry.”

This is the twelfth year Customer Interaction Solutions has administered the winners of its MVP Quality Awards. Tracey Schelmetic, Editorial Director of Customer Interaction Solutions, notes, “In the ensuing years since we introduced the awards in 1993, we have been impressed by the growing sophistication of the quality measures that have been introduced to the contact center by the leading-edge companies that apply for our MVP Quality Award.”

A full list of 2004 MVP Quality award winners appears below, and is published in the February issue of Customer Interaction Solutions magazine. Note: this award has three tiers, gold, silver and bronze.