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May 2010 | Volume 2/Number 3
Feature Story

By Erin Harrison

Like millions of other people grinding out a daily commute, I have come to rely upon my cell phone as more than just a convenient way to check the movie listings – it has become my constant companion, a tool that I rely upon from my first waking hour until I go to sleep at night.

Given this growing reliance, I am lucky that my service provider was an early adopter of mobility and the access and functionality that mobility brings. Look on any train, bus, plane, or in restaurants and you will see the same thing: People clutching their mobile handsets, typing away with their thumbs. All of this makes me wonder what else is cooking in the mobile marketplace. I recently sat down with Pascal Doré, mobility product line manager at Media5, to discuss what new tools are in the pipeline for mobile road warriors.

I assume that you are, like a lot of us, a mobile road warrior?
Doré: Yes, very much so. In fact, even in the office I rely on my smartphone as much or even more than my laptop – and more and more people are becoming like us. In fact I just read a study indicating that the applications market will actually triple in the next two years reaching between $9 billion and $12 billion in revenue. Significantly, that it is expected to increase to over $25 billion by 2014. By 2013 it is expected that there will be well over 400 million dual-mode handsets (Wi-Fi and cellular) worldwide, which will allow users to access these applications.

Studies also suggest that more than 50 percent of consumers will use mobile VoIP via their mobile VoIP providers.

With these predictions, the service provider market too is seeing a great opportunity in mobility.

What’s the upside of this for service providers?
Doré: This is a very fast growing market full of opportunities for service providers. Carriers in the U.S., like AT&T and Verizon Wireless, are already allowing VoIP over 3G over their HSPA/3G networks. There is a clear opportunity for service providers to offer mobile communications as part of their business and enterprise communications solutions within their SIP trunk and IP Centrex product portfolios.

Service providers can increase their ARPU when selling mobility as an add-on to their business solutions. They can also increase customer retention and reduce their churn rate by offering mobile VoIP services and solutions such as mVoIP over Wi-Fi, over 3G, presence, IM, etc.

What does Mobile Solutions Media5 have for the service provider?
Doré: At Media5 we are continuously looking for new innovative opportunities. Mobility was fully in line with our strategic assets and core skills.

We have recently introduced the Media5-fone, which is part of an overall mobility solution portfolio for service providers targeting businesses and enterprises with hosted communication services like IP Centrex, and with SIP trunks. Media5-fone is a mobile soft client that allows end users to work efficiently as if they were sitting at their office desks.

It is easy to install and deploy, and runs on the Apple iPhone, iPod Touch, iPad as well as Nokia handsets. It is also interoperable with other solutions from a wide range of manufacturers like Cisco, Avaya, Nortel, Asterisk, OpenSIPS and Kamaillio. Media5-fone relies upon field-proven VoIP technology (M5T SIP Client Engine SDK + GIPS audio & video mobile engine), and is the only solution on the market today that offers HD voice for crystal-clear communications.
What do you think the future holds for mobility and for Media5?

Doré: Mobility is here to stay, and as we have seen, it will more than triple over the next few years.
Apple has just released the iPad, and sales have far exceeded even its predictions.
We are strong believers in this technology, and we plan to remain at the forefront. In fact, in the short run, we are looking at adding to the usability and functionality of the Media5-fone, including:

• support for mobile videoconferencing and communications;

• covering other platforms such as Android and BlackBerry;

• attaining PacketCable 2.0 and IMS Realtime Communication Suite (RCS) GSMA compliant certification for the application; and

• introducing a PC Edition targeting service providers that are now selling netbooks as mobile devices with 3G subscriptions.

With service providers jumping on board the “mobility express,” it makes it a lot easier for all of us mobile road warriors to stay in touch. The only thing we need to work on now is the traffic in the morning.

To learn more about Media5 Corp. and its line of leading VoIP solutions and services, visit www.media5corp.com or [email protected].

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