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(Formerly C@LL CENTER CRM Solutions)

2002 
Advertising Rates

BLACK & WHITE ADVERTISING RATES

Size 1x 3x 6x 12x 18x 24x 36x 48x
Full Page $9,000 $8,675 $8,100 $7,075 $6,655 $6,350 $6,110 $5,865
2 Page
Spread
$17,050 $15,550 $13,700 $12,850 $12,400 $11,945 $11,435 $11,165
2/3 Page $8,445 $8,110 $7,455 $7,015 $6,450 $6,200 $6,061 $5,820
1/2 Page
Island
$6,140 $5,780 $5,415 $4,725 $4,445 $4,240 $4,080 $3,920
1/2 Page $5,600 $5,290 $4,945 $4,300 $4,060 $3,870 $3,723 $3,580
1/2 Page
Spread
$10,300 $9,600 $8,525 $7,980 $7,460 $7,255 $6,940 $6,820
1/3 Page $3,940 $3,720 $3,475 $3,035 $2,855 $2,725 $2,625 $2,513
1/4 Page $3,045 $2,880 $2,650 $2,350 $2,205 $2,105 $2,030 $1,945

COVER POSITIONS (4-Color Only)

COLOR CHARGES

Cover 2 Cover 3 Cover 4
12x 4/c 12x 4/c 12x 4/c
$10,650 $10,100 $11,000
2nd Color (nonmetallic) +$850
4-Color Process +$1,650
5-Color Process +$2,500
Bleed Per Page (no charge
for gutter bleed)
+$200
Note: Publication prints 4-color throughout. All 2-color PMS ads must be supplied as 4-color separations


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CLASSIFIED DISPLAY ADVERTISING
SIZE RATES SIZE RATES
2/3 Page $2,650 1/4 Page $1,180
1/2 Page
Island
$2,260 1/6 Page $930
1/2 Page $1,950 1/12 Page $690
1/3 page $1,350 1/16 Page $600
All Classified and Integrated Marketplace advertisements accepted are subject to general provision and copy regulations set forth by the publisher. Classified and Integrated Marketplace advertisements are NOT subject to agency commission or frequency discounts. The adds are to be submitted in "Camera Ready" form. A positive stat is required.

*All Classified ads are payable in advance in U.S. dollars or by major credit card. These two advertising sections are NOT subject to agency commission or frequency discounts.

Mail ads with payment to:
CIS Advertising Dept.
Technology Marketing Corporation
One Technology Plaza
Norwalk, CT 06854
USA

DEADLINES

Insertion orders are due 4 weeks prior to the date of the issue. Materials are due 3 weeks prior to the date of the issue. Example: An insertion order for an ad running in the April issue is due March 1; material is due March 8. For information, see Editorial Calendar.

Inserts: National, regional, and postcard inserts vary on per-job basis. Direct all inquiries to the Associate Publisher for specific rates and mechanical information.

New Advertisers: New advertisers are required to submit payment and a completed credit application form along with their first insertion order. Upon approval of credit, advertisers will be issued credit for net 30 days' payment. If credit is granted, applicant agrees to pay all amounts due on any future advertising placement, and agrees to pay in addition any and all collection costs for amount due.

Commissions: 15% of gross billing is allowed to recognized agencies provided payment is received within 30 days of invoice date. 2% cash discount is allowed for payments received within 10 days of billing date. Interest charge of 1% per month will be added to all overdue accounts.

Frequency Discounts: Rates are based on the number of insertions run in a contract year (12 consecutive months). If, within 12 months, more or fewer insertions are used than specified, the rates will be rebated or short-rated accordingly. Two-page spreads count as two insertions toward earned frequency discount.

Combination Rates: Ads in INTERNET TELEPHONY, Communications ASP and Communications SOLUTIONS magazines count toward frequency discounts. Schedules may be combined. (Yielding doubled the earned frequency discount.)

Listings/per year 1st line each addit
  $650 $450

 

Display (column width 3 3/8") 6 months 12 months
1" $1,700 $2,700
2" $2,750 $4,300
Additional inches $1,100 $2,100

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THE TMC FREQUENCY REWARDS PROGRAM

Effective marketing is cumulative. It requires the repeated use of product messages as well as image/positioning statements. It also requires the use of different media to deliver these messages. Effective marketers use electronic, print, direct mail, and exhibit vehicles to maximize the impact and effectiveness of their sales messages.

In addition to the Added Value and Frequency Bonus programs described below, TMC also offers fully integrated corporate campaigns to give you the kind of reach and diversity you need to effectively reach your marketing goals. Please ask your sales manager for details on how he/she can design a customized, integrated campaign for you.

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ADDED VALUE FOR CONTRACT ADVERTISERS

In an effort to help advertisers get the kind of media mix that will deliver their sales message effectively, TMC has developed a portfolio of valuable marketing opportunities. Two separate levels of contract advertisers can take advantage of these Added Values:

6x Advertisers Your annual contract for at least 6 half-page or larger ads entitles you to:

  • A Free one-time direct mail use of 5,000 subscribers' names (for mailing purposes only -- names will be mailed through a third party vendor)
  • A Free .PDF file Data Sheet in our Electronic Buyer's Guide
  • A Free Corporate Profile (full-page, 4/c) in the August issue (one of the paid ads must run in the August issue)
  • Enhanced Listing in our Electronic Buyer's Guide on our Web site.
  • Harvey Ad Measurement Study
  • Buying Reaction Study
  • 1" Ad in Integrated Marketplace for 6 Months

12x Advertisers Your annual contract for at least 12 half-page or larger ads entitles you to also get:

  • A Free one-time direct mail use of 15,000 subscribers' names (for mailing purposes only -- names will be mailed through a third party vendor)
  • A Free .PDF file Data Sheet in our Electronic Buyer's Guide
  • A Free Corporate Profile (full-page, 4/c) in the August issue (one of the paid ads must run in the August issue)
  • Enhanced Listing in our Electronic Buyer's Guide on our Web site.
  • Harvey Ad Measurement Study
  • Buying Reaction Study
  • 2" Ad in Integrated Marketplace for 12 Months

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 FREQUENCY BONUS

Q. When does 12 + 12 = 48

A. When you advertise in 2 or more of TMC's print publications!
The market reach represented in TMC's four print publications allows you to target unique market segments with your ad message while enjoying rates that are double the cumulative frequency rate of your placements. Simply place your ads in any two or more publications to double your frequency rate and significantly reduce your advertising costs.

For instance: If you contract for:

Your ads in all three magazines would be charged at the 48x frequency rate.

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GENERAL PROVISIONS AND COPY REGULATIONS

  • Advertisements which, in the judgment of the publisher, create the illusion that they are Customer Inter@ction Solutions editorial matter are not accepted. The word "advertisement" shall be printed at the top of all advertisements which either carry no signature or resemble editorial matter.
     
  • Publisher reserves the right to reject or cancel any advertising for any reason at any time.
     
  • All advertisements are accepted and published by the publisher on the representation that the advertiser and/or advertising agency are properly authorized to publish the entire contents and subject matter thereof. It is understood that the advertiser and/or agency will indemnify and save the publisher harmless from and against any loss, expense or other liability, including attorneys' fees, resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright or trademark infringement, and any other claims or suits that may arise out of the publication of such advertisement.
     
  • No conditions, printed or otherwise, appearing on the contract order or copy instructions, which conflict with the publisher's policies, will be binding on the publisher.
     
  • The publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstance not within the control of the publisher.
     
  • When change of copy is not received by the closing date, copy run in previous issue will be inserted.
     
  • The publisher assumes no liability if, for any reason, it becomes necessary to omit an advertisement.
     
  • The publisher assumes no liability for errors or omissions in Advertising Index.
     
  • No space cancellations will be accepted after closing dates.
     
  • Contracts may be cancelled by the advertiser or publisher by written notice, 30 days in advance of the closing date. The advertiser will be billed for actual space used within the contract year at the rate shown on this rate card.
     
  • Both advertiser and its agency guarantee payment of advertising rate, as described in this rate card, for inserted ads in Customer Inter@ction Solutions.
     
  • Publisher assumes no liability whatsoever for errors and omissions that may result from publication and printing of any advertisement.

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