All Classified and Integrated
Marketplace advertisements accepted are subject to general provision and copy regulations set forth by the publisher. Classified
and Integrated Marketplace advertisements are NOT subject to agency commission or frequency discounts. The adds are
to be submitted in "Camera Ready" form. A positive stat is required.
*All
Classified ads are payable in advance in U.S. dollars or by major credit card. These two
advertising sections are NOT subject to agency commission or frequency
discounts.
Mail ads with payment to: CIS Advertising Dept.
Technology Marketing Corporation
One Technology Plaza
Norwalk, CT 06854
USA
DEADLINES
Insertion orders are due 4 weeks prior to
the date of the issue. Materials are due 3 weeks prior to the date of
the issue. Example: An insertion order for an ad running in the April
issue is due March 1; material is due March 8. For information, see
Editorial
Calendar.
Inserts: National, regional, and postcard
inserts vary on per-job basis. Direct all inquiries to
the Associate Publisher for specific rates and
mechanical information.
New Advertisers:
New advertisers are required to submit payment and a completed credit application form
along with their first insertion order. Upon approval of credit, advertisers will be
issued credit for net 30 days' payment. If credit is granted, applicant agrees to pay all
amounts due on any future advertising placement, and agrees to pay in addition any and all
collection costs for amount due.
Commissions: 15% of gross billing is allowed
to recognized agencies provided payment is received within 30 days of invoice date. 2%
cash discount is allowed for payments received within 10 days of billing date. Interest
charge of 1% per month will be added to all overdue accounts.
Frequency Discounts: Rates are based on the
number of insertions run in a contract year (12 consecutive months). If, within 12 months,
more or fewer insertions are used than specified, the rates will be rebated or short-rated
accordingly. Two-page spreads count as two insertions toward earned frequency
discount.
Combination Rates: Ads in INTERNET TELEPHONY, Communications
ASP andCommunications SOLUTIONS magazines count toward frequency
discounts. Schedules may be combined. (Yielding doubled the earned
frequency discount.)
Effective marketing is cumulative. It requires the repeated
use of product messages as well as image/positioning statements. It also requires the use
of different media to deliver these messages. Effective marketers use electronic, print,
direct mail, and exhibit vehicles to maximize the impact and effectiveness of their sales
messages.
In addition to the Added Value and
Frequency Bonus programs described below, TMC also offers fully integrated corporate
campaigns to give you the kind of reach and diversity you need to effectively reach your
marketing goals. Please ask your sales
manager for details on how he/she can design a customized, integrated campaign for
you.
In an effort to help advertisers get the kind of media mix
that will deliver their sales message effectively, TMC has developed a portfolio of
valuable marketing opportunities. Two separate levels of contract advertisers can take
advantage of these Added Values:
6x
AdvertisersYour annual contract for at least 6 half-page or larger ads
entitles you to:
A Free one-time direct mail use of
5,000 subscribers' names (for mailing
purposes only -- names will be mailed through a third party vendor)
A Free .PDF file Data Sheet in our
Electronic Buyer's Guide
A Free Corporate Profile (full-page, 4/c) in the
August issue
(one of the paid ads must run in the August issue)
Enhanced Listing in our Electronic
Buyer's Guide on our Web site.
Harvey Ad
Measurement Study
Buying
Reaction Study
1" Ad in
Integrated Marketplace for 6 Months
12x AdvertisersYour annual contract for
at least 12 half-page or larger ads entitles you to also get:
A Free one-time direct mail use of
15,000 subscribers' names
(for mailing purposes only -- names will be mailed through a third
party vendor)
A Free .PDF file Data Sheet in our
Electronic Buyer's Guide
A Free Corporate Profile (full-page, 4/c) in the
August issue
(one of the paid ads must run in the August issue)
Enhanced Listing in our Electronic
Buyer's Guide on our Web site.
A. When you advertise in 2 or more of TMC's print
publications!
The market reach represented in TMC's four print publications allows
you to target unique market segments with your ad message while enjoying rates that are
double the cumulative frequency rate of your placements. Simply place your ads in any two
or more publications to double your frequency rate and significantly reduce your
advertising costs.
Advertisements which, in the judgment of the
publisher, create the illusion that they are Customer
Inter@ction Solutions editorial
matter are not accepted. The word "advertisement"
shall be printed at the top of all
advertisements which either carry no signature
or resemble editorial matter.
Publisher reserves the right to reject or
cancel any advertising for any reason at any
time.
All advertisements are accepted and
published by the publisher on the
representation that the advertiser and/or
advertising agency are properly authorized to
publish the entire contents and subject matter
thereof. It is understood that the advertiser
and/or agency will indemnify and save the
publisher harmless from and against any loss,
expense or other liability, including
attorneys' fees, resulting from any claims or
suits for libel, violation of right of
privacy, plagiarism, copyright or trademark
infringement, and any other claims or suits
that may arise out of the publication of such
advertisement.
No conditions, printed or otherwise,
appearing on the contract order or copy
instructions, which conflict with the
publisher's policies, will be binding on the
publisher.
The publisher shall not be subject to any
liability whatsoever for any failure to
publish or circulate all or any part of any
issue or issues because of strikes, work
stoppages, accidents, fires, acts of God, or
any other circumstance not within the control
of the publisher.
When change of copy is not received by the
closing date, copy run in previous issue will
be inserted.
The publisher assumes no liability if, for
any reason, it becomes necessary to omit an
advertisement.
The publisher assumes no liability for
errors or omissions in Advertising Index.
No space cancellations will be accepted
after closing dates.
Contracts may be cancelled by the advertiser
or publisher by written notice, 30 days in
advance of the closing date. The advertiser
will be billed for actual space used within
the contract year at the rate shown on this
rate card.
Both advertiser and its agency guarantee
payment of advertising rate, as described in
this rate card, for inserted ads in Customer
Inter@ction Solutions.
Publisher assumes no liability whatsoever
for errors and omissions that may result from
publication and printing of any advertisement.