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Feature Article
August 2004

Making �Triple Play� A Reality


Recent announcements by a couple of heavyweights underscore the importance of offering customers the so-called Triple Play bundle of services: digital television, broadband Internet, and telephone service.

Cablevision � a cable company whose access lines pass nearly three million households in the New York metropolitan area recently announced that for a limited time, new customers signing up to its triple play bundle will pay a flat $90 a month for one year. The package would normally cost $135 a month. Essentially they are throwing in the voice element for free in a bid to sign up customers to what they hope will be a �sticky� enough service bundle that would entice customers to stay, even after the prices for the individual elements of the bundle go back up in a year�s time.

This announcement spurred SBC Communications to announce its own foray into Triple Play territory. SBC announced they would invest from four to six billion dollars over the next five years to upgrade and expand their fiber network. This network would be capable of delivering digital TV, super-high-speed broadband, and voice over IP telephony services to residential and small business customers.
�Fiber technologies and IP-based services will enable a communications revolution, allowing consumers and businesses to experience integrated video, data, and voice services beyond what can be provided over any network today,� said Edward E. Whitacre Jr., SBC chairman and CEO.

For $34.95 per month, customers receive unlimited local and long-distance service, caller ID, call waiting, call return, three-way calling, call forwarding, and emergency 911 services.

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