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Publisher's Outlook
April 2002


Rich Tehrani

The r(Evolution) Marches On

BY RICH TEHRANI

[Go to The Ultimate Conference Comes To Boston]


Ive touched on the topic of evolution several times over the past few months. I think its an important point to bring up in that even with all the groundbreaking advances our industry has seen in the past five years, the fact is as in other areas of high-tech that most successful endeavors in the Internet telephony industry are based not on revolutionary ideas, but on the intelligent, systemic application of incremental changes to create exciting new technology on the solid foundation of meaningful work that has come before. In other words: Evolution.

One evolutionary example that weve seen played out time and again is that of distributing computing power as processors have become more powerful. For example, beginning in the 1980s, Silicon Graphics, Inc. (SGI) led the world in three-dimensional rendering by manufacturing its own workstations, central processors, and operating system software that were simply far and away more powerful than any commercially available equivalent. But, as the cost of processing power dropped, and the commercial availability of computing platforms featuring more and more horsepower grew, it became possible for competitors to approach the quality of graphics-rendering that was once only possible on an SGI machine. Coupled with the fact that hardware platforms were getting faster and cheaper, software was increasingly available that could enable vast armies of developers and artists to ply their craft without the need for SGI products.

Weve seen such a shift in our industry as well. Where Class 5 switches and massive, proprietary hardware were once the norm, we are starting to see the fruits of the first deployments of next-generation solutions where switching, applications, transport, etc are all being distributed out to various network elements, resulting in increased scalability and reliability. By taking advantage of a so-called Web model, network elements are increasingly open, standards-based, and available from an increasing array of vendors.

Some months ago I wrote an article about media servers, and how a number of companies were offering hardware-based solutions that work in concert with softswitches, application servers, media gateways, and other next-generation network elements in order to create full-fledged service provider solutions. These vendors, such as NMS Communications, Convedia, and others, use dedicated DSP (digital signal processing) resources to handle media-processing-intensive applications such as IVR, messaging, calling card, and the like. These powerful platforms are usually carrier-grade, with huge port densities (upwards of 10,000 ports per system!), and support any number of currently accepted communications protocols, such as SIP, H.323, Megaco (H.248), and others.

Recently, Arlington, VA-based aTelo, Inc. (www.atelo.com), has decided to evolve the media server to a software-based model that can run on any computer running Windows 2000 or Unix. aTelos Media Server (aMS) eschews the traditional hardware driven DSP-heavy approach for a software-based solution that promises to deliver tremendous advances in scalability, ease of development, and faster time to market, resulting in lower capital expenditure and more profitable operation.

The aMS is designed to (among other things) open up the development environment (once limited to designers fluent in proprietary scripting languages) to the mass of developers familiar with such open environments as C, Java, ASP, Perl, CGI, Visual Basic, IBM Websphere, Microsoft .NET, and more, allowing them to create feature-rich telephony services using standard Web development expertise. Curently, aTelo claims 120 to 125 channels per CPU, which they hope to increase to be able to run a DS3 worth of traffic in a 1U server. And, since the aMS runs on off-the-shelf servers, its deployment and ongoing maintenance costs are an order of magnitude less than any comparable hardware-based product on the market, according to the company. Likewise, aTelo customers benefit from the ability to select their own infrastructure on which to run the aTelo software, due to the traditionally faster upgrade cycles of the PC industry, as compared to that of a proprietary board vendor. Many boards take up to 18 months to design, and by that time, its very possible to be saddled with old processors. aTelos ability to run on the latest commercially available hardware circumvents that problem. By doing so, aTelo is essentially attempting an end-run around the manufacturers of proprietary computer-telephony boards.

What does this mean for our industry? The idea that we can move beyond existing limitations in scalability is rather profound, especially from a cost perspective. Likewise, the idea of opening up the development of telephony applications to a huge audience of developers is compelling as well. Still, theres a place for the proprietary-hardware-based, DSP intensive solutions offered by the other media server players. In fact, the folks at aTelo readily agree that for large-scale deployments, or for applications such as n-way conferencing or transcoding, the big-iron hardware solutions are probably a good fit. But for lower cost, ease of development, scalability, time to market, etc the distributed model of software running on readily available open hardware platforms appears to offer some serious advantages. Interestingly enough, Ive heard from several board vendors who are genuinely concerned about these developments. The industrys big guns are worried. Theyre afraid that the evolution to a software-based model might just leave them struggling to catch up in a field where they once led.

What do you think? Drop me a line at rtehrani@tmcnet.com and let me know your thoughts.

[ Return To The April 2002 Table Of Contents ]


The Ultimate Conference Comes To Boston

TMC is proud to present the ultimate enterprise and contact center communications solutions-focused conference program what we believe to be the best ever produced in the history of our industry! TMCs publishers and editors those on the front lines of the communications industry literally spent hundreds of hours developing a fresh, new curriculum that provides the most timely, relevant educational experience for todays challenging business environment.

The educational program at Communications SOLUTIONS EXPO encompasses a thorough three-day conference that brings together the most influential corporate, telecom, and IT managers, contact center directors, solutions developers, and resellers from around the country. The sessions are designed to impart the knowledge these technology buyers need in order to take advantage of todays enterprise communications technology to run a more productive, efficient, and more profitable business. This years event in Boston focuses not only on displaying and demonstrating the newest leading-edge communications technology solutions, but also on educating attendees how to enhance and upgrade existing equipment.

I find it ironic that it takes a slowdown in the economy before companies shift their focus to increasing efficiency, as if we didnt need to be efficient when the economy was booming! And, as regards communications equipment and services, a renewed focus on efficiency is paired with the challenge of saving money without sacrificing service or functionality. You must find ways to maintain best-of-class communications while keeping a keen eye on the bottom line. The challenge is no less significant for contact centers, whose effectiveness is in large part traceable to the capacity and usability of their communications system.

Thats why the conference program at Communications SOLUTIONS EXPO focuses on showing enterprise and contact center management how to maximize their return on investment by effectively integrating existing communications equipment with new purchases and upgrades.

This years Communications SOLUTIONS EXPO will be held at the Boston World Trade Center, from May 1416. The show hotel, the beautiful Seaport Hotel (www.seaporthotel.com), is located adjacent to the Trade Center, right on Bostons historic waterfront. As with all TMC events, rooms are likely to sell out soon, so I urge you to register for the event right away. In fact, for travel information, a comprehensive conference brochure, or simply for more about the event, visit us online at www.csexpo.com, or call Bruce Hirsch at 203-852-6800 x130. I cant wait to see you in Boston!


10 Reasons To Attend ComSol EXPO
  1. To exchange views and share ideas with your colleagues, and to network with potential vendors and partners.
  2. To find the newest and most appropriate communications technologies for your enterprise or contact center.
  3. To learn how to save money by implementing Internet telephony solutions in your enterprise or contact center.
  4. To attend sessions in six comprehensive, targeted conference tracks. The conference program for this show is created with one thing in mind your needs.
  5. To discover how you can improve productivity by providing your workforce with seamless, wireless access to your voice and data network from anywhere in the world.
  6. To uncover ways to maximize ROI from your existing communications technology infrastructure. Learn how enhancements and upgrades can yield new feature sets, enabling dramatic productivity improvements.
  7. To separate the reality from the hype surrounding CRM.
  8. To be sure you make smart communications technology buying decisions. The research you gather at the show is all you need to select the right solutions.
  9. To develop strategies for increasing market share in a slowing economy. From upgrading technology to maintaining a consistent marketing message, come find ways to stay ahead of the competition.
  10. To attend special sessions focused on getting the most out of the PBXs currently in use in your enterprise or contact center.


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