January 2002

INTERNET TELEPHONY Conference & EXPO: It's What's Hot This February

In today�s tight economy, deployment of cost-saving IP telephony products and services is essential to maintaining profitability. While things are expected to look brighter in the coming quarters, companies wishing to preserve their longstanding roots, or  hoping to dig in for the winter are doing their best to prepare by reducing costs, reducing travel, and reducing communications budgets. Telecommunications has been forced into an evolutionary revolution � the migration to the age of IP, and the convergence of communications media over a ubiquitous, inexpensive, common Internet backbone. Good business sense requires one to examine their needs and explore the options for fulfilling those needs. INTERNET TELEPHONY Conference & EXPO� has established itself as the leading event where vendors display the latest cost-saving IP telephony products and services technologies for enterprise users, resellers, and service providers to compare and select. The IT editorial team is looking forward to gathering with you all again at the industry�s annual east-coast retreat in Miami.

This three-day event, a resounding success in it�s first year on the east-coast, boasts five different conference sessions tailored to your needs, an Exhibit Hall packed with the latest in cost-saving IP telephony products, ConvergeNET, the industry�s first live convergence testing lab, LIVE on the show floor; featured speakers from across the industry; networking cocktail parties on Wednesday and Thursday nights; and many other opportunities to learn, observe, and participate in the new wave of IP services.

ConvergeNET Ensures You Buy Products That Work Together 
Back for its sixth engagement at a TMC event, the ConvergeNET demonstration at INTERNET TELEPHONY Conference & EXPO� gives you the chance to make vendors prove that their products work seamlessly with those of other vendors. Don�t buy anything before you are shown, live on the show floor, that it interoperates with other products on display.

Talk The Walk Through The Exhibit Hall
The Exhibit Hall in Miami is the most diverse you�ll find. In 2001, an overflow crowd gathered. We expect the same this year. This is your chance to get the low-down on all the hot applications and cool products that can save your company the most money in the convergence of your communications system. Make sure to make the rounds and get a well rounded picture of the industry and figure out what you can gain from the new developments.

Including the networking receptions, there are no less than 14 hours scheduled over two days for you to meet vendors and evaluate products. Take advantage of the resources the vendors have brought with them � play with the new toys and get the lowdown on the services that will propel your company to efficiency and profitability.

The Voices of Convergence
We have rounded up some of the best minds in the industry to provide insight and opinions on the IP telephony market, on enterprise implementation, on product development, and successful strategies for deployment. Speakers such as Rich Tehrani and Marc Robins of Technology Marketing Corporation; Debbie Greenstreet, product management director of TI/Telogy; Jim Machi, director of product management from Intel Corporation and a regular contributor to TMC publications; Laurie Gooding, senior marketing analyst from Pioneer Consulting; and Bob Dye, director of product marketing at Sonus Networks, Inc., among others, will offer their unique perspectives on this evolving market.

Focused Conferences Corporate/Enterprise Solutions
Why is IP so hot in the enterprise? Hmmm, maybe because there is more to communications than e-mail and voice mail. Integrated communications, cost savings, IP-PBX implementation, telecommuting, VPNs�know your options in order to deploy seamless systems that enable you to forget about your communications equipment, and simply communicate effectively and efficiently.

Developer Solutions
If you are a developer, you must be on the cutting edge. Don�t let your tools be butter-knife-dull, as you can only be as productive as they allow you to be. Know what is  at your disposal and know what you need, as some tools are analogous to a Swiss Army knife, while others are more specialized. There are hardware decisions to make, as well as software-related choices, and you must know the ins and outs in order to provide new solutions. Get with the program and get into the specifics you need to create. Come learn about the Internet telephony development tools at your disposal and decide which best suit the job at hand. 

Service Provider Solutions
Being a service provider these days is not easy, nor is it simple. No longer do customers stay with shoddy or outdated service, and the effective service provider will not only know the market and the products, but be able to separate the grain from the chaff. The service provider that is only thinking next-gen, instead of implementing the next-gen, is on a slippery slope. Three days of sessions will help service providers to get a handle on the evolving marketplace, the hot trends, the new solutions, and the next, next generation.

Contact Center Solutions 
Web-connected, IP-enabled�is your contact center next-gen, or is it just barely providing basic services? Listen, you cannot afford to NOT have a state-of-the-art contact center, as it is often the first real experience your customers have with your services and your company. Attend these sessions to ensure that you are doing everything in your power to supercharge your contact center and increase customer satisfaction.

Special Workshops
Two special workshops are being offered this year to address two very real, developing needs in the market: Standards and The International Marketplace. Developers and IT managers should make time to attend the Standards Workshop in order to learn the ins and outs of the various standards and protocols being implemented in the industry. The International market is heating up � with IP telephony products being the first telecommunications products to be introduced in developing countries, and the cost saving aspects of IP that are attractive to diasporatic communities, it is one workshop not to miss.

Hot Seat: Miami
Heating up the International IP marketplace is what INTERNET TELEPHONY Conference & EXPO� is all about. Latin and South American interests were well represented at last year�s show, proving that IP telephony services and products are solid solutions for all the Americas.

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