CopperCom Gives Voice To Monmouth Internet
BY APRIL WRIGHT
In 1999, Monmouth Internet, a steadily growing ISP servicing northern
New Jersey, found that the market for providing pure Internet service had
changed since the companyï¿½s inception. While Monmouthï¿½s dial-up
residential business had risen 10-15 percent that year, high-speed
Internet access ï¿½ specifically for small to medium sized businesses ï¿½
had grown an astronomical 100 percent. That convinced Monmouth CEO, Ken
Leland, that company strategy had to shift.
ï¿½We changed our direction to target small and medium-sized businesses
because of the higher margin this sector provided. To differentiate our
offerings and cost justify the moderate expense of providing T-1 service,
we decided to bundle it with voice, enabling our customers to eliminate
the need for multiple POTS lines and, instead, receive fully integrated,
value-added services at a reduced cost. We then created a wholly-owned
subsidiary, Monmouth Telephone and Telegraph, to provide these new
services,ï¿½ said Leland.
To add voice to its existing services, the company pursued the emerging
softswitch market for a high-density, small-footprint, low-power solution.
The primary challenge Monmouth faced was finding a softswitch that could
meet all PBX trunk signaling methods to interface with any type of
customer PBX. Leland found that CopperComï¿½s Local Exchange Softswitch
System was up for the challenge.
ï¿½CopperCom could give us a true T1 from their switch, enabling us to
connect all of our subscribersï¿½ legacy equipment including key systems,
PBXs, and channel banks. They support a full complement of signaling types
so I can turn up services and generate revenue more rapidly. CopperComï¿½s
proven experience in providing telephony guidance to newly established
CLECs, plus their eight yearsï¿½ experience supporting E911, were equally
important factors,ï¿½ added Leland.
Monmouth now offers fully integrated local and long distance voice
service, while supporting all T-1/ISDN PRI-connections to PBXs.
Additionally, the CopperCom GUI enables Monmouth to easily customize voice
features and a wide array of unique voice services quickly.
In 2001, Monmouth found that their voice offering enabled them to be
more competitive when pure Internet sales slowed. ï¿½Even though we
experienced some slowdown in pure Internet sales, our ability to offer
voice distinguished us from competitors and has quintupled commercial
demand. Our decision to implement CopperComï¿½s softswitch was right on
target,ï¿½ concluded Leland.
April Wright is marketing manager for CopperCom.
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