[September 15, 2003]

AstraZeneca New Zealand Implements StayinFront Visual Elk

StayinFront announced that AstraZeneca New Zealand will implement StayinFront Visual Elk, its industry leading CRM platform, and StayinFront Panorama, its powerful data analysis and support tool. AstraZeneca, one of the world's top pharmaceutical companies with healthcare sales of over $17.8 billion, has already implemented a multi-country solution from StayinFront in Southeast Asia.

Lance Gravatt, AstraZeneca's general manager in New Zealand said, "We selected StayinFront for several business-critical reasons. StayinFront's system will enable us to measure the effectiveness of our sales activities. Plus, StayinFront's architecture will build on the existing successful AstraZeneca Southeast Asia model, while accommodating local requirements."

"By starting with this regional model, AstraZeneca is able to set up an ambitious timeframe and minimize the costs and time involved in developing a new system from the ground up," reported Gravatt. As a result, AstraZeneca New Zealand is targeting a two-month rollout period of StayinFront's Visual Elk system.

Thomas R. Buckley, chief executive officer of StayinFront said, "AstraZeneca is leveraging StayinFront's technology in exactly the manner for which it was designed - to gain rapid deployment, contain costs, and create competitive advantages by gaining visibility into the sales process. We're pleased they've chosen to expand their partnership with StayinFront."

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