[July 25, 2003]

!nPulse Response Group Using NICE Total Recording System

NICE Systems announced that !nPulse Response Group, provider of high-end sales support for infomercials and other direct response advertisers, is using the NICE Total Recording system to provide improved sales support to its customers.

!nPulse is using NiceLog and NICE Storage Center. In addition to capturing all customer interactions, this solution provides a secure and flexible centralized storage environment for easy access to recordings.

“We use NiceLog to record every call we handle from start to finish,” said Linda Mason, CIO of !nPulse Response Group, the company that handles the inbound calls for many popular TV infomercials/advertisements. “This has allowed us to boost our sales results by reviewing our best calls with the click of a mouse, and it’s enormously helpful in resolving customer issues. We can instantly retrieve any call and play it back. Our clients love our ability to do this.”

Mason added, “When our clients can hear any call we handle from the total recording system, they feel completely assured that we’re handling their campaign in their best interest.”

“Capturing 100% of customer interactions serves as the foundation of many different techniques companies are using to improve their bottom line,” said Shlomo Shamir, president and CEO of NICE Systems, Inc. “!nPulse is a great example of how to leverage the total recording capability.”

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