When we wanted to educate our customer base in between ITEXPO events, and people who couldn’t make the events, ORB was a natural partner because [it has] a significant reach to the audience that we need to talk to and is viewed as a trusted source of information. Our relationship with ORB has been a very fortuitous one. The Community is a very flexible platform for us [and] the ORB team has helped develop a great look and feel for the site.
Having been a veteran of online communities both on and off ORB, it was easy to select ORB’s offer to create a new online community with us here at Fiber Mountain!
From the initial creation sessions, to brainstorming ideas and execution, the team is great to work with, is always available at a moment’s notice and is very responsive to our demands and ongoing enhancements!
The results are the proof points for us, as the community is in the top 3 referring engines monthly to our blog and website; and the metrics from the monthly reports are useful in our ongoing marketing efforts.
We look at ORB’s online community as an extension to our online marketing team and resources. This allows us to curate related content to our business, while we focus on our work streams. We have also chosen to utilize the community tools and reach as a generator of quality traffic to our website and within our social channels.
As a startup, it brings significant reach to us as well as quality community followers. We will continue to enhance, refine and build out our sponsored online community as we grow, as part of our go-to-market plans.
- Fiber Mountain
Your team did an amazing job of pulling this together within the time frame I requested and capturing all the elements from our brief a few weeks ago.