Finding A Place To Call Home
By Linda Driscoll, Executive Editorial Director
Wooing a teleservices agency to establish a location in a community is
almost always very good news for that community. Teleservices agencies offer
great tax revenue for the community, provide scores of jobs for its
residents, including many who have difficulty finding employment in
traditional 9 to 5 jobs, and to top it off, teleservices agencies have no
special needs for environmental variances and the like. So, what does it
take to influence a teleservices agency to select your community as a site
for its business?
According to the 'Worldwide Teleservices Outsourcing Market: Analysis and
Forecast 2003,' produced by TMC, there are a variety of factors. Top among
those factors are labor availability and local wage rates, respectively.
Facility costs and government incentives also carry considerable clout.
Surprisingly, proximity to the agencies' other facilities and
telecommunications costs did not carry as much weight. Most surprising of
all, cost of living ranked lowest on the list of considerations.
Getting the word out to teleservices agencies about the benefits of a
location is obviously very important. A steady advertising presence and
positive public relations are two important keys. What may be overlooked is
for a location to have a strong economic development agency working hard to
promote its locale to teleservices agencies. Indeed, the same report
uncovered that 58 percent of teleservices agencies polled plan to work with
an economic development agency to help them with their site selection
decision. Given that labor issues and government incentives are so important
to teleservices agencies, it stands to reason that these businesses would
look for the support of an economic development agency. It is also important
to consider that teleservices agencies tend to be very large entities, often
establishing 500 or more seat centers.
Finally, who in the teleservices organization should economic development
agencies be sure hears their message? According to the 'Worldwide
Teleservices Outsourcing Market: Analysis and Forecast 2003,' it is the
president of the teleservices organization who is the most important
contact, as 70 percent say that is the person who makes the final site
selection decision.
For information and subscriptions, visit
www.TMCnet.com or call
203-852-6800.
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