TMCnet Online Community News
'Less Is More' When Developing Online Communities
“Less is more,” Sandler said, noting that keeping Online Communities less cluttered allows the visitor to the site to navigate more easily and view the content without issue. But the focus on the content then makes the importance of the content’s quality that much more vital.
Rich Tehrani (News - Alert), CEO of TMC, recently wrote about how the need for quality content is becoming abundantly clear for those with Online Communities. The recent algorithm changes Google (News 
- Alert) has made have impacted large numbers of websites the search engine giant deems to be “low quality.”
Therefore, “this change echoes what we at TMCnet have known for the 10 years we’ve been building successful Online Communities; that quality content is the key to a successful Online Community as it drives organic search results and positions your company as a thought leader in your industry,” Tehrani stated.
While content is still king, authenticating your Online Community with news from your industry (your competitors’ too!) will only boost your ranking on search engines and further demonstrate your community as a legitimate source of news for your market. Remember, the most credible Online Communities are the most successful.
To discuss how to implement the methods outlined in this article on your own TMCnet Community site, please contact a member of your dedicated TMCnet team.
About TMCnet Online Communities
TMCnet Online Communities are news-generated, content-rich portals that position your company as the leading “go-to resource” for your industry group. TMC has been building Online Communities for over 10 years, and continues to be the market leader at developing these successful communities for our customers. To learn more about the TMCnet Online Community program, please contact Anna Ritchie [email protected] or call 203-852-6800 x 107. You can also visit us online at http://www.tmcnet.com/community/Default.aspx
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
