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January 11, 2010

360Media Unveils New Line of Online Video Services for Retailers and Consumer Electronics Companies

By Rajani Baburajan, TMCnet Contributor

Online video is emerging as an important sales tool on the majority of retail Web sites. To leverage this market opportunity, 360Media, a provider of digital media services, announced the new line of online video services at CES (News - Alert) 2010.

The new line of online video services from 360Media targets consumer electronics companies and retailers looking to increase sales and conversions through video, company officials said.
360 Media’s video service provides retailers with product videos utilizing existing product photography and video at a fraction of the cost of a full-service production. Online product videos, according to 360 Media, increase sales and conversions almost instantly once they appear on retail Web sites.
Quoting a report from Zappos.com, Richard Rodgers, CEO of 360Media, said that addition of product videos boosts sales up to 30 percent.
“In addition to the sales benefits, retailers are also getting a tremendous value in online branding and cost-effective advertising – since the videos are available online throughout their entire life-cycle,” Rodgers added.
360Media also assists customers with a full-service offering that includes talent, product scriptwriting, product preparation, photography and videography in their studio outside of Philadelphia, PA to enable CE companies and retailers to have online product videos at comparable – or lower – cost than producing them in-house.
This one-stop service takes away the headaches of hiring talent, creating sets, staffing, video production, editing, product research, scriptwriting and uploading associated with creating the video in house.
360Media videos are displayed on the retailer’s or CE company’s Web site, YouTube (News - Alert), affiliate sites and rich-media ads. 360Media also manages the YouTube channels and promoted video campaigns, empowering clients to effectively market and advertise their brands and products through video ads, company officials added.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Erin Harrison

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