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November 05, 2009

InfoSonics Brings verykool i305 Cell Phone to Central America

By Jayashree Adkoli, TMCnet Contributor

InfoSonics Corporation, a provider and a distributor of wireless handsets and accessories serving Latin America, recently announced that carriers in Central America have approved its latest cell phone, verykool i305.

According to a press release, the company anticipates the first shipments of its latest phone in the fourth quarter of 2009.
InfoSonics’ (News - Alert) verykool is the company’s proprietary line of mobile phones, which covers a full spectrum of product offerings, from entry level handsets to full featured phones, both mid-tier and high end. These phones are not only available in multiple fashion color options, but also feature audio and multimedia players; cameras; PC Sync; expansion memory slots; and GSM ‘world phone’ standards, InfoSonics’ officials said.
According to InfoSonics, its latest verykool i305 is a compact entry level, clamshell camera phone. Apart from featuring camera, it is also provided with many other features, such as FM radio, MP3 music player, and external memory slot for micro SD that enable users to transport personal files as well as music and videos.
In the release, Joseph Ram, president and CEO of InfoSonics, said “With an FM radio, MP3 player, camera and external memory, we feel the i305 is well positioned for both entry level users and those seeking an upgrade or replacement, as it offers good value in terms of features compared to the price point.”
The company is initially focused on selling the verykool line of mobile phones to carrier customers in Latin America, with the potential for geographic expansion opportunities in the future.
The company’s verykool i250 handset has already won the star award in the Best Cell Phone (News - Alert) Category during PC World's Latin America Awards presentation last year.
InfoSonics says that its has shipped approximately 713,000 units in the second quarter of 2009, compared to approximately 692,000 units in the second quarter of 2008, and approximately 518,000 in the first quarter of 2009.
In addition to production of verykool cell phones, the company has also distribution agreement with Samsung (News - Alert) Electronics Latino America Miami, Inc. Under this agreement, the company is capable of offering distribution solutions and services in Central America, the Caribbean, and Ecuador, for a variety of Samsung wireless telecommunication devices and accessories to carriers, retailers and agents.
Despite the global economic turmoil, InfoSonics managed to gain 45 percent sequential increase in revenues and also continued profitability in 2Q 2009. In addition, the company experienced a rebound in sales in both South and Central America as it remained focused on Samsung business in addition to proprietary line of verykool handsets.

Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Patrick Barnard

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