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May 08, 2007

Samsung Blu-ray Disc Player Clears Simplay HD Testing

By Anuradha Shukla, TMCnet Contributing Editor

Simplay Labs, a provider of testing technologies, programs and interoperability design standards for the high-definition (HD) consumer electronics industry, announced Monday that Samsung’s (News - Alert) BD-P1200 Blu-ray Disc Player has passed the Simplay HD Testing Program.

Through the Simplay HD Testing Program, consumers can easily identify HD components that will work together to provide a consistent “plug and play” user experience and maximize users’ access to premium HD content.
Samsung’s BD-P1200 DVD player is a second-generation Blu-ray player with High- Definition Multimedia Interface (HDMI) version 1.3 functionality. The player underwent Simplay Labs’ stringent testing for performance, robustness, and interoperability.
Without knowing that HD products passed this type of testing, consumers can’t be sure HD products will interoperate, since there are many variables involved with implementing HD interface functions. Simplay Labs requires interface testing as well as real-world compatibility testing because compatibility is crucial for a rewarding consumer experience.
Simplay Labs' interoperability testing is based on real-life usage situations that consumers encounter with HD equipment, and involves plugging devices into a suite of other HD devices available on the market.
“We are committed to giving consumers an unsurpassed user experience,” said Byungjun Chun, senior manager of Sales & Marketing at Samsung Electronics America, Inc., in a statement to the press. “To help us achieve that, we use Simplay HD testing to provide assurance of compatibility.”
The BD-P1200 will bear the Simplay HD logo similar to the other products that have passed Simplay verification. The Samsung R155 DVD recorder and the Samsung LN-T3253H, a sleek 32" LCD HDTV, are two other products that have already passed testing and received the Simplay HD logo.
“We are thrilled to see Samsung join the growing number of quality-conscious manufacturers that value our testing program and are taking steps to ensure that their products meet Simplay HD approval,” said Joseph Lias, president of Simplay Labs, LLC, in a statement.
Lias continued: “The Simplay HD logo will give consumers the peace of mind that their CE products will work together, and should mean fewer returns for Samsung and retailers of Samsung products.”
Samsung has several other high-definition consumer electronic products undergoing Simplay verification. The company is now one of more than two dozen manufacturers participating in the Simplay HD Testing Program.
Simplay Labs, LLC, based in Sunnyvale, Calif., is a provider of testing technologies, programs and interoperability design standards for the high-definition consumer electronics industry.

For more about testing of modern communications products and consumer electronics, check out this white paper: Independent CT labs tests CommuniGate Pro in a residential environment simulation—just one of the reference documents available in TMCnet’s White Paper Library. After perusing the library, make sure you hop on over to the Communications Developer Conference site to register and get additional info about the event (May 14-17, 2007 at the Hyatt Regency Santa Clara, California)—where you can learn how to build the next generation of IP-based communications products and services.

Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.

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