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August 12, 2008

Qiao Xing Mobile to Sell VEVA Handsets in China's Malls

By Anil Sharma, TMCnet Contributing Editor

Qiao Xing Mobile Communication announced today that VEVA brand handsets will soon be available in up-market shopping malls in China.
Qiao Xing Mobile Communication Co., Ltd., one of China’s domestic manufacturers of mobile handsets, through its subsidiary CEC Telecom Co., Ltd., has said that it plans to set up specialty retail stores in up-market shopping malls to serve as an innovative channel for the distribution of its luxury VEVA brand handsets.

In the VEVA specialty retail stores customers will be able to explore the so-called “fashionable and innovative” design and features of the VEVA mobile handset rather than having to select one phone from the many hundreds of mobile phones in traditional electronic stores, company officials say.
“Establishing strategic alliances with domestic up-market shopping malls will be an innovation by Qiao Xing Mobile among the domestic players. We believe it will be a great distribution channel for our luxury brand handsets since the shopping experience in the VEVA specialty stores will be more enjoyable than that in traditional electronic stores, where customers mostly only have access to mock-up units rather than the real handset and thus, cannot fully experience the uniqueness of a mobile phone in such electronic stores”, said Wu Zhi Yang, chairman of the company.
“In addition, with the customized value-added services, the VEVA brand will represent not only a mobile phone, but also a life style. Our target is to establish around five hundred of such specialty stores in the whole of China, which we believe will work to enhance the image of the VEVA brand and help develop VEVA into one of best domestic luxury brands in the Chinese mobile handset market,” Yang added.
The company also says it plans to provide customized value-added services to its VEVA’s users in the future. Just by pressing a button on the VEVA phone, a user will be able to connect directly to VEVA’s 24-hour hotline that provides services including information on transportation, entertainment, restaurants, hotels, medical and gifts throughout major cities in China.
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Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.

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