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June 18, 2008

Apple Readies to Open First Retail Store in Australia

By Raju Shanbhag, TMCnet Contributing Editor

Taking its well known Apple (News - Alert) applications to Australia, Apple will open its first retail store in Sydney on June 19 at 5:00 p.m.

The store will be located in the heart of the city’s shopping district and features two floors dedicated to Macs and iPods and a third floor entirely dedicated to service. The Apple Store Sydney is located at 367 George Street, one block North of the Queen Victoria Building.
Customers can get the most out of their Macintosh computers and iPods in every Apple store with features such as free advice at the Genius Bar, in-store workshops and special programs for kids. Customers can also book a free appointment with a Personal Shopper to get help selecting the perfect gift, and can test-drive Apple’s entire product line including the widescreen iPod touch and the MacBook Air laptop.
The Apple Store Sydney features more than 80 floor-model Macs and 60 iPods for trying out. The store’s staff includes more than 125 locally hired specialists and “Geniuses” who are ready to share their expertise with customers. These specialists will also give customers personalized instruction on everything from getting started with a Mac to building their own Web page. Customers can also make a podcast or a digital movie with their help.
Offering free, in-depth training on Apple’s professional creative applications for digital photography, music production and video editing including Final Cut Pro, the Apple Store Sydney introduces Pro Labs to Australia. Apple now operates 215 retail stores in six countries including Australia, the U.S., U.K., Japan, Canada and Italy.
“We are thrilled to bring the unique Apple retail experience to Australia,” said Ron Johnson, Apple’s senior vice president of Retail. “This breathtaking new store will be the ultimate place for the people of Sydney to shop, learn and be inspired.”
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

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