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May 29, 2008

ZAGG's invisibleSHIELD Now Available at the Carphone Warehouse

By Anil Sharma, TMCnet Contributing Editor

ZAGG, a company engaged in providing protective film coverings for personal electronics, has introduced their flagship product, the invisibleSHIELD, in select Carphone Warehouse (News - Alert) locations.

The Carphone Warehouse has 2,400 retail locations in 11 European countries, and the invisibleSHIELD will be first offered in over 500 locations in the U.K.
The pact provides a major new distribution channel for the invisibleSHIELD to ZAGG’s European customers, expanding the reach of its scratch-free, full-body protection in the consumer electronics market.
The invisibleSHIELD is created from an ultra-thin, ultra-tough film originally designed for the military to protect helicopter blades from wind, sand, and the wear and tear of high-speed travel.
Combining military-grade scratch protection with precision-cut designs, the invisibleSHIELD, backed by a lifetime guarantee, allows customers to use their electronics without the fear of scratches or nicks.
ZAGG’s invisibleSHIELD is available in thousands of precision-cut designs for a multitude of gadgets, including MP3 players, digital cameras and laptops. Some of their most popular cell phone designs, such as the LG KU990 Viewty and the Samsung (News - Alert) SGH-F480, will be the first offered to Carphone Warehouse customers.
“Having the invisibleSHIELD in Carphone Warehouse is a very significant opportunity for us, and is a tremendous step forward for our ZAGG Europe division,” said Robert Pedersen II, president and CEO of ZAGG, in a statement.
“Being available in Europe’s leading cell phone retailer will generate a lot of great exposure for the invisibleSHIELD, and introduce the exclusive, patented film to many new customers,” he added.
ZAGG designs, manufactures and distributes protective clear coverings and accessories for consumer electronic and hand-held devices, worldwide.
ZAGG’s flagship brand, the invisibleSHIELD, is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices and other items.
The patent-pending invisibleSHIELD application is the first scratch protection solution of its kind on the market, and has sold over one million units. Currently, ZAGG offers over 2,500 precision pre-cut designs with a lifetime replacement warranty through online channels, resellers, college bookstores, Mac stores and mall kiosks.
The company continues to increase its product lines to offer additional electronic accessories to its tech-savvy customer base, as well as an expanded array of invisibleSHIELD products for other industries.
Earlier this month, ZAGG had announced the availability of its flagship product, the invisibleSHIELD on Walmart.com.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

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