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April 02, 2008

SanDisk Expands in India, Focuses on Mobile Phone and Consumer Electronics Markets

By Anil Sharma, TMCnet Contributing Editor

SanDisk (News - Alert) Corp plans to increase its market presence by diversify its product offerings in India. The company is focusing on growing Indian demand for flash memory cards used in mobile phones, digital cameras, and digital music players.

The company is also looking at expanding into new markets, such as the use of solid state drives (SSDs) to replace hard drives in laptop computers.
SanDisk’s India expansion will make use of its design center in Bangalore, as well as local distributor relationships. The goal is to increase product offerings and brand awareness.
“India is a key part of SanDisk’s global growth strategy,” said Sanjay Mehrotra, co-founder, president and chief operating officer at the company, in a statement. “The country’s solid economic and infrastructure growth creates tremendous market opportunity for SanDisk and we are expanding our retail presence and broadening our product portfolio. In addition, we are leveraging the advanced NAND flash memory design work of our SanDisk India Device Design Center to develop innovative flash technologies for India’s increasingly digitally-savvy population.”
SanDisk is partnering with Indian distributors Ingram Micro (News - Alert) and Rashi Peripherals Pvt. Ltd. Plus at the Banglore design center, engineering teams do research and develop the flash memory technology used as a key component in all SanDisk products.
Manisha Sood, country manager at the sales and marketing department for SanDisk’s sales office in New Delhi, added: “We are working closely with our distributors to deliver the SanDisk memory cards, music players, flash drives and other key products that are in high demand by local consumers. In addition, we are embarking on an integrated marketing campaign to build the brand through a platform that leverages print advertising and point of sales materials to build visibility among retailers and educate the retail channel and consumers. We have very high expectations for our efforts.”

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Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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