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January 15, 2008

Sony Ericsson Launches New Clamshell Phone

By Jayashree Adkoli, TMCnet Contributing Editor

Sony Ericsson introduced a new clamshell phone, the Z555, at CES (News - Alert) 2008.

The new clamshell phone, featuring an innovative diamond design, has Gesture Control, which makes use of an embedded camera to its maximum extent. It also sports new features like “ignoring a call” and “snoozing the alarm.”

With the launch of Z555, the company has also introduced a new series of accessories, including four creative leather bags, and three new sleek Bluetooth headsets, the HBH-PV708, HBH-PV770 and HBH-PV712.

Sven Totte, Head of Style Marketing at Sony Ericsson (News - Alert), said that Z555 is designed to reflect user's look and attract attention. He also added that z555 was created for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.

The Z555i (EDGE/GSM/GPRS 900/1800/1900) phone and Z555a (EDGE/GSM/GPRS 850/1800/1900) phone will be available in selected markets from Q1 2008. The Bluetooth headsets, the HBH-PV708, HBH-PV712 and HBHPV770, will be available in selected markets from February.


Jayashree Adkoli is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.

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