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January 15, 2008

Sony Ericsson Launches New Clamshell Phone

By Jayashree Adkoli, TMCnet Contributing Editor

Sony Ericsson introduced a new clamshell phone, the Z555, at CES (News - Alert) 2008.




The new clamshell phone, featuring an innovative diamond design, has Gesture Control, which makes use of an embedded camera to its maximum extent. It also sports new features like “ignoring a call” and “snoozing the alarm.”

With the launch of Z555, the company has also introduced a new series of accessories, including four creative leather bags, and three new sleek Bluetooth headsets, the HBH-PV708, HBH-PV770 and HBH-PV712.

Sven Totte, Head of Style Marketing at Sony Ericsson (News - Alert), said that Z555 is designed to reflect user's look and attract attention. He also added that z555 was created for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.

The Z555i (EDGE/GSM/GPRS 900/1800/1900) phone and Z555a (EDGE/GSM/GPRS 850/1800/1900) phone will be available in selected markets from Q1 2008. The Bluetooth headsets, the HBH-PV708, HBH-PV712 and HBHPV770, will be available in selected markets from February.

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Jayashree Adkoli is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.

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Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

Today’s featured White Paper (News - Alert) is titled
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