Mobile Entertainment’s multi-player mobile phone game products are now compliant with the wireless application protocol ("WAP") 2.0 technology. This announcement will enable more Chinese cellular users to access higher quality graphics, richer content and improved interactivity featured through its game products.

Conrad Yip, chief executive officer of Mobile Entertainment said in a statement that mobile operators supporting WAP 2.0 will be the first to capture the growing contribution to average revenue per user ("ARPU") from these data services.

He believes that as an interactive mobile phone games developer they will also be benefited by this enhanced data transfer environment to capture a higher growth rate of mobile phone game players.

Yip noted that their company always aims at continuous improvement of their mobile phone game products with diversity and creativity. WAP 2.0 compliance, enhancements in navigation, interactivity and security make the success of the 2.5G data services possible. The once cumbersome and difficult user interface that was supported by WAP 1.X is now advanced, powerful, capable, and user-friendly.

Mobile Entertainment, Inc. is one of the leading developer of multi- person-networked mobile phone games that are distributed through the existing 2.5G and the upcoming 3G cell phone network of China.

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Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.