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December 19, 2007

Oregan's Media Browser Enables Flash Video and User Generated Content on TV

By Anshu Shrivastava, TMCnet Contributing Editor

Oregan Networks, an expert in lightweight Web browsing technologies for mainstream non-PC Consumer Electronics (CE), has released a technology feature that makes it possible for consumers to access and control Adobe Flash streaming video directly on TV.

Announcing the recent release, company officials stated that Oregan Media Browser now seamlessly delivers user generated content, such as YouTube (News - Alert) and MySpace, and also facilitates search of such media through universal and specialized search engines, including Blinkx and Google.
With its implementation, Oregan officials pointed out, their company addresses the critical issues that have obstructed a larger scale uptake of Flash video on TV: video streaming latencies, and high memory and CPU power requirements.
Officials explained that to achieve a smooth TV viewing experience during progressive streaming of Flash video content over broadband, Oregan’s media player improves the “Quality of Service” by caching the stream as it arrives, thus enabling the video codecs to perform efficiently.
Milya Timergaleyeva, vice president of marketing at Oregan said that in its ten years of operations, her company has been aggressively targeting the challenges of browsing the Internet on less powerful CE devices.
“Understanding the dynamics of the TV-centric market, the pressures of commoditization and the implication of software footprint size on the Bill of Materials underlies Oregan’s leading expertise in balancing increasing functionalities and options versus the agility and memory consumption of its software,” she is said in a press release.
She also noted that as consumers become more discerning of the quality of CE products and more technically sophisticated and involved with devices and content, personal convenience and quality of experience will increasingly determine purchase or subscription decisions.
“Oregan is committed to making creation, delivery and consumption of connected devices and services simple for every participant of the value chain — from hardware manufacturer to the end consumer,” added Timergaleyeva.
Timergaleyeva also indicated that Flash video rendering capability is an evolution of Oregan’s clean-room implementation of the Adobe Flash vector graphics rendering engine, which has been implemented in a range of interactive connected product lines by global brands such as Sony PlayStation in Europe and NTT in Japan.
In addition, it is closely integrated with other media delivery components of Oregan Media Browser, making it possible for service operators to deliver Flash video through XHTML and Flash user interfaces in a full-screen mode, as well as in a Picture in Picture mode in conjunction with broadcast programming.
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