A survey by Solutions Research Group revealed that three out of four consumers desire wireless phones and other digital lifestyle products for the holiday season, according to a press release. The survey also showed that 76 percent of consumers have already included such products in their "must have" wish list. Moreover, the desire for wireless is not limited to adults alone. According to ShopLocal.com, 69 percent of children from age 7 to 12 desire a new mobile phone, too.

 

"Because of the wide variety of phone styles, functions and plans available to consumers today, selecting the right combination has become a very personalized, lifestyle-driven decision," Gregg Kuperstein, president & COO of Wireless Toyz (News - Alert), a premier national wireless retailer, was quoted as saying in the report. "Understanding this, we have launched a gift card to allow shoppers the opportunity to give the gift of wireless while still providing the recipient the freedom and flexibility they desire to choose their own customized wireless experience."

 

The gift cards - Wireless Toyz gift cards – are available to consumers in participating Wireless Toyz locations across the United States. Announced in time for Black Friday (News - Alert), the gift cards have no expiry date and the full value can be redeemed on all purchases. Additionally, there are no fees for using the card.

 

The Wireless Toyz card is available in any denomination and can be used for all wireless gadgets and accessories purchased at any of the participating stores. In addition to this, Wireless Toyz provides service plans and phones from all major wireless carriers to complement the chic accessories.

 

"Based on the purchases we've been seeing in our stores, there are several smaller wireless products we expect to be big sellers this holiday season," Kuperstein had added. "One we're expecting a tremendous amount of interest in is Bluetooth® headsets. This is due both to consumers' desire to multi-task while on the phone as well as the increase in state and local regulations requiring hands-free use of phones while driving."

 

The cell phone accessories, including Bluetooth headsets, memory cards, data cards and Air cards will be in high demand for people who find the gift card not quite personal. After the announcement, accessory sales had increased 20 percent in 2006 after doubling between 2005 and 2006 in Wireless Toyz stores. A Yankee Group (News - Alert) study had found that cell phone accessories generate more than $1 billion a year in the United States, and the sales grow at a rate of 10 to 15 percent every year.

  

Wireless Toyz' Holiday Bluetooth Headsets in demand include: