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November 26, 2007

Artificial Life and STAR Launch Mobile Games in Taiwan and Hong Kong

By Anuradha Shukla, TMCnet Contributing Editor

Based on the hugely popular Taiwanese teenage pop groups Lollipop and Mei Mei, fifteen java mobile games have been launched in Taiwan and Hong Kong. The mobile games are developed and distributed by Artificial Life, Inc., a Hong Kong-based provider of mobile 3G technology and applications, and STAR (News - Alert), an Asian media and entertainment company.

The mobile games can be downloaded on Artificial Life's m-commerce portal and via mobile game services of major telecom operators in Hong Kong. Users in Taiwan can reportedly download the mobile games on dedicated Lollipop / Mei Mei Website. The companies have decided to soon make these games available on mobile services of major Taiwan telecom operators.

The mobile games centers on Lollipop and Mei Mei, and feature group members engaging with mobile users in various games including dance, sing-along, playing cards, puzzles, and sports. Additionally, the games have technically advanced features, displaying the group members in real-life images and enabling mobile users to generate downloadable screenshots from inside the puzzle and photo-shooting games.

While Lollipop is a six-member all-boy group, Mei Mei is an eight-member all-girl group. Both were conceptualized and formed in Lollipop and Blackie's Teenage Club, two widely popular shows on CHANNEL (V) Taiwan that combine talent search with youth entertainment programming.

“Lollipop and Mei Mei, the two groups created by CHANNEL (V), have been overwhelming successes, and extending their popularity to mobile gaming is something we are confident will be highly popular with the youth market across Asia,” said Jason Siu, general manager, STAR Taiwan in a statement.

Siu continued: “As Asia's mobile market continues to evolve, we will increasingly look for further opportunities to leverage our highly popular content into new media value-added services such as the one announced today.”

Eberhard Schoneburg, CEO of Artificial Life, Inc. points out that STAR has been a valuable partner to them in providing promotional support, as well as building up strong brand recognition among the program viewers. Schoneburg explained that as the target audience of the entertainment programs and the mobile games are the same, they have already established a very solid fan base.

“We are very glad to continue our past efforts of delivering high quality branded games by bringing these 15 games to STAR customers,” added Schoneburg.


Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.

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