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November 16, 2007

Image Recognition Technology from SnapTell and iLoop Mobile Partner to Aid Mobile Marketing Campaigns and Services

By Anjishnu Biswas, TMCnet Contributing Editor

In a significant collaborative venture, SnapTell, the major image-recognition-based mobile marketing solution contributor, has forged an association with iLoop Mobile (News - Alert) to provide SnapTell’s Snap.Send.Get solution clients with iLoop Mobile’s mFinity platform. Additionally, in terms of the new joint venture, iLoop Mobile will make the Snap.Send.Get mobile marketing solution available to its mFinity platform users. The Snap.Send.Get solution from SnapTell permits marketers to improve their mobile marketing promotion by means of image-based audience interactions. The merger of SnapTell’s image-based mobile know-how and iLoop Mobile’s services/technology for mobile content distribution provides mobile marketers with the capacity to involve consumers in a range of fun, interactive opt-in mobile marketing promotions as well as services.

Matthew R. Harris, CEO of iLoop Mobile commenting on the significant development said, “We are excited that SnapTell’s image-recognition solution can now be used by iLoop Mobile mFinity platform users to power innovative image-driven mobile marketing campaigns”. He also noted, “SnapTell’s technology creates a compelling mobile marketing solution that is fun for the end-user, while providing a very powerful mechanism for brands to connect with consumers. Adding images as a campaign trigger makes it exciting for consumers to engage in mobile marketing campaigns resulting in richer, more interactive campaigns.”
The Snap.Send.Get solution from SnapTell transforms every camera phone into an entertaining, opt-in mobile marketing device. Consumers obtain crucial information with an easy snap of their camera phones and marketers are blessed with the opportunity to produce a targeted and private brand discussion as a result. This graceful, yet high-tech, solution operates with all camera phones, utilizing obtainable collateral and product packaging while unique barcodes or mobile software is not needed. iLoop Mobile furnishes mobile services with a completely incorporated software solution for text message-based mobile marketing, mobile advertising through mobile Internet and SMS, in addition to mobile content distribution by means of Web sites, mobile sites and SMS that optimizes content for every personal phone model. Content is distributed promptly and enables the user to immediately implement a campaign call to action.
Gautam Bhargava, CEO of SnapTell observed, “SnapTell helps marketers connect to the booming mobile marketing market by offering a fun and easy-to-use solution for accessing information on the go”. He added, “Our partnership with iLoop Mobile further demonstrates our commitment in working with eco-system partners to ensure that mobile marketing campaigns can be created and deployed easily by our customers-marketers at major brands and agencies.”
Anjishnu Biswas is a TMCnet Contributing Editor.

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