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November 09, 2007

Tapatap Launches Contest Widgets

By Calvin Azuri, TMCnet Contributing Editor

Tapatap, which says it is the first mobile and Web social contest community, has launched its B2B contest widget, giving any marketer the ability to publish a branded photo contest the Web.  
Now, any marketer can build and engage their communities with branded Contest Widgets for their sites by creating user-generated or pre-defined photo contests for their brand or product within minutes — and then publish them to and Web site.

Andy Riedel the President and CTO said that, “For any marketer, the Tapatap contest widget is a very powerful viral marketing platform. The teen and Gen Y consumers want to contribute to brands and the photo contest widget enables this audience to be creative, showcase their personalities, and play for fun or prizes.”
Indeed, harnessing the power of Mobile 2.0, Tapatap combines pop culture and game show logic to deliver a unique consumer mobile entertainment experience.
Tapatap has partnered with K5.com, ModernMom.com, DirtBag.com, and PlayboyU.com for the launch by providing the branded contest widget to their external sites. The contests include, PlayboyU, Best Halloween Costume, K5.com, Best Skate Trick Photo, DirtBag.com, Show us your Dirt Look, ModernMom.com, Cutest Kid in Costume.
All parameters of the contest widget were customized to meet each customer’s specifications, including look-and-feel and community features. 
“We are always looking for interactive content to add to our community features,” said Chip Ross, the Director at Playboy U. “Tapatap’s photo contest widget allowed us to launch a Halloween Costume contest for members in less than a day”
Tapatap also launched its direct to consumer contest widget, enabling any Tapatap member to post any contest from www.tapatap.com to their MySpace, Facebook (News - Alert), Hi5, Bebo, Friendster, Orkut, or any page supporting embed codes. Tapatap’s members can now create a contest, such as, Best Pictures from Last Night’s Party, and post them to their social networking profile — and have friends vote to determine the winner.
“Our mission is to give consumers the power to post and share any contests where they want, whether it’s their blog site, social networking profile, or any HTML Web page,” added Riedel. 
Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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