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October 23, 2007

SanDisk Introduces the New Sansa TakeTV Video Player

By Raju Shanbhag, TMCnet Contributing Editor

The Internet has become the new medium for downloading video and music. Every day, millions of users all over the world download a variety of video and audio content to their PCs.

But the true destination of video is TV. To get the real experience of watching television, one needs to watch the video on a TV, rather than on a PC.

Now, SanDisk (News - Alert) Corporation has announced the U.S. availability of the Sansa TakeTV video player, giving customers a smart, convenient and affordable way to move video content from their PC to their TV.

The company has been pioneering the transfer of video content from PCs to TVs in a seamless manner for years now. The company made the transfer of video content from one PC to another PC easy with its Cruzer USB flash drives. Now, it is pioneering the same simplicity to transferring video from the PC to the TV. The result is Sansa TakeTV a best-in-class product that smoothly bridges the gap between these two ecosystems. The player connects to any PC via a USB connector, and works with Windows Vista, Windows XP and the latest versions of Mac and Linux.

With Sansa TakeTV1 video player, the user can simply drag video files to the TakeTV player, and then slip the player into its TV cradle. The cradle plugs into the standard A/V sockets of nearly every existing TV. Consumers will then see an on-screen guide where they can quickly select the content they’ve stored on the Sansa TakeTV player, using the included remote control2. Sansa TakeTV video player will work with new and legacy TV systems via standard AV composite inputs or S-Video.

Daniel Schreiber, senior vice president and general manager for SanDisk’s audio/video business unit, said in a press release, “Sansa TakeTV is the most easy-to-use, straightforward solution for watching downloaded personal video content and other shows in the comfort of the living room. No confusing wireless network set-up, no wires running across the living room and no cumbersome burning of DVDs. Just use the Sansa TakeTV device to move your favorite video content over to your TV, and enjoy it on the big screen with family and friends.”

Supporting a variety of video formats, including DivX, XVID and MPEG-43, the Sansa TakeTV player is DivX Certified for Home Theater profile. SanDisk’s Sansa TakeTV flash memory-based player comes in a 4 gigabyte4 (GB) capacity, which holds approximately five hours of video5, and 8GB, which can hold up to ten hours of video. It is available today for MSRPs of $99.99 and $149.99 respectively.


Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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