Extend Your Corporate
Office -- Next-Gen Telecommuting
BY AL BRISARD
As the labor pool becomes more competitive and -- in some industries --
sparse, employers need to think creatively in order to attract talented
employees. Some employers are finding that offering flexible work options
such as telecommuting can be a cost-effective and attractive recruiting
incentive. Telecommuting has become a popular solution with the advent of
e-mail, voice mail, and faster Internet connections. Gartner Group
estimates that the number of telecommuters will grow to approximately 40
million by 2003.
Telecommuters, also known as remote workers, benefit from flexible work
hours and pleasant work settings, while companies benefit from less
employee attrition, a greater pool of qualified employee candidates, and
happier, more productive employees. Telecommuters, however, are a special
breed of employee. They have the same business needs as the corporate
worker, but their specific technological needs are very different.
Remote workers often feel disconnected from their corporate
office-bound brethren. They are subjected to substandard services, and are
unable to access the same functionality as their counterparts. While
remote LAN access is helping to address the data connectivity problem,
voice connectivity often gets lost in the shuffle. In telecommuting's
brief history, data access was considered sufficient for an off-site
employee to remain "plugged in." With data only, however, the
telecommuter is missing half the equation.
PUZZLE ME THIS
Corporations are faced with a conundrum about the next-generation
telecommuter: How does one maintain the benefits of employing remote
workers while at the same time keeping them seamlessly and inexpensively
connected to the heart of the corporation? Surprisingly, most corporations
already have the solution close at hand -- and they don't even realize it.
Many employers are turning to the benefits of converged networks to get
the remote worker connected to the enterprise. Converged voice/data
networks offer telecommuters transparent access to both a corporate PBX
and LAN from any remote location, while simultaneously delivering
significant benefits to the corporation as a result of a lower total cost
of ownership (TCO). Telecommuters can enjoy the full benefits of being
connected to data networks while still accessing the corporate PBX for
remote voice connectivity. Converged networks for the remote worker can be
inexpensive and provide all the connectivity benefits once available only
to the corporate worker.
The approach is unique: provide a unified enterprise-wide voice network
that uses the existing PBX infrastructure and the data network.
Corporations can use their existing phone and computer infrastructure to
deliver the same voice capabilities to remote branch offices and
telecommuters as they do to the corporate worker sitting in a cubicle.
In other words, corporations can take advantage of the latest
technology without forfeiting existing investments in PBXs (which are very
expensive) and data lines (also very expensive). This approach allows
corporations to save money by lowering administrative costs associated
with managing multiple voice systems as well as allowing all users,
corporate or remote, to take advantage of the low cost long-distance rates
out of the PBX.
Remote voice solutions are key to the equation. By placing gateway
equipment outside of the PBX, connecting the same lines that would
normally be allocated to a corporate employee, and then by packetizing the
voice and signaling information associated with these lines to ride over
either circuit-based data networks or emerging broadband networks, remote
workers can now be viewed as mere extensions off the PBX. They use the
same telephone sets, features, and applications (like voice mail) as if
they were sitting in the corporate office. And because the information is
in packet format (data), it can ride over most access mediums, including:
analog, ISDN, frame relay, T1, fractional T1, xDSL, cable, and Ethernet.
Although packet voice is data, it is unique in that it must be dealt
with differently than traditional data to ensure the voice experience.
Voice is interactive and considered a "real time" application so
it must be treated in such a way that it takes priority over "non
real time" applications. The application must be groomed properly to
provide efficient yet quality voice. There are several attributes in the
packet world that can be utilized to groom or to deliver quality voice.
These attributes include various flavors of voice compression, echo
cancellation, silence detection, comfort noise generation, and jitter
buffering techniques. Most packet voice and remote voice vendors embed
these attributes and techniques into their implementations.
COMPRESSION AND QUALITY
When selecting a voice compression scheme, corporations must consider
which attributes are most important in the application. The application
and the network environment will dictate the trade-offs available between
bandwidth, memory/MIPS, and voice quality. When considering voice quality,
users and vendors must take into account the speaker, the environment,
network quality, and fidelity required.
The two major compression technologies include waveform coders and
model-based coders. Waveform coders typically minimize distortion and
provide a more natural speech experience, but provide lower compression
rates. Model-based speech voice coders (or vocoders) use a parametric
model thus gaining much greater compression rates. Both have advantages
for given applications, and each continues to improve. As voice coders get
more sophisticated, more processing power is required.
Vocoders and digital signal processing (DSP) technologies are the
enablers of remote voice. Vocoders now can operate at rates as low as 2
kilobits per second (kbps), providing greater bandwidth efficiency and
acceptable quality. Based on the application and user requirements,
vocoders offer trade-offs in terms of bit rates (which are determined by
the degree of compression), complexity (the processing requirements, or
millions of instructions per second [MIPS]) and voice quality (the user
experience).
DSP technology is also rapidly advancing, and some chips are now
powerful enough to drive the attributes that will improve the remote
workers' experience. These chips will be able to dynamically adjust
parameters as needed to deliver quality voice at a significantly lower
cost. With one pipe for both voice and data, this will be critical to
optimize the experience as well as the available bandwidth.
Voice quality is the most difficult aspect of voice transmission to
measure. While corporations can evaluate some quantitative features of
voice transmission through mean opinion score (MOS) and rate the quality
of different speech codecs, audio quality still is based on the user
experience. One thing is certain -- voice quality cannot be sacrificed.
BANDWIDTH TO THE RESCUE
There are many forces driving corporations to embrace the
telecommuter. Ideally, in a converged environment, manageable end-to-end
network performance combined with packet voice quality techniques are the
true enablers for the next-generation telecommuter. In their absence, the
next alternative is to sufficiently increase bandwidth. This solution,
especially in the "last mile," will be short-lived. As more and
more services and applications are delivered to the remote worker, the
more efficiently that available bandwidth must be utilized. In the quest
for better network performance at less cost, the issue is not how much
bandwidth, but how effective is the use of that bandwidth. To maximize
network performance for remote workers, corporations have to rewrite the
rules.
Continued bandwidth improvements make telecommuting and branch office
employment an even more viable solution for corporations. As broadband
network availability becomes widespread through the implementation of DSL
and cable modem offerings, there will be an increase in digital voice
applications. Furthermore, while bandwidth will be more readily available
and more cost-effective, there always will be a drive to maximize the
services available.
For digital voice applications to move into the mainstream, we will
need to see quality of service (QoS) issues addressed, along with voice
quality techniques. That is why the earliest successful providers of
integrated voice and data services will be partnering closely with vendors
that develop customized applications in managed networks. As network
realities are addressed through packet prioritization, policy management,
and other QoS solutions, there is a huge opportunity for service providers
to roll out value-added voice applications to hundreds of millions of
business users.
BIGGER, BETTER, FASTER, MORE!
Having had a taste of remote data access -- to say nothing of the
personal and business benefits of being able to work when and where it is
most convenient -- remote workers want more. They want all the features
and functions of office systems, including the PBX, wherever they are. And
corporations, especially the Fortune 500, who have the most to gain from
an empowered regional workforce and who have the resources to support
total remote access, know a good thing when they see it. In the perpetual
drive for corporate cost cutting, having employees who don't take up
expensive office space is a good thing. It is no surprise that the Gartner
Group foresees an increase of up to 600 percent in remote voice and data
traffic over the next five years.
Finally, there is a philosophical change that must occur for
telecommuting to be successful. Technology enhancements alone will not
allow for greater acceptance of telecommuting. Corporations must become
comfortable with remote workers and the concept of management by results
as opposed to management by sight. As the corporate mindset changes and
the technology that enables remote data and voice access becomes more
common, the benefits of telecommuting -- increased employment and flexible
work hours --will benefit the corporation, the worker, and society alike.
Al Brisard is vice president of marketing for MCK Communications.
For more informtion, visit the company's Web site at mck.com
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