EXPO: The Best Place To Learn About IP Telephony Bar None Attendance Tops 16,000!
just recently returned from the latest CTI EXPO in Washington, D.C., I can tell you
unequivocally that the interest in voice and data convergence is at frenzied levels. The
best indicator of this frenzy may be the fact that attendance and exhibit space has
doubled from the first-ever CTI EXPO in Baltimore only one year earlier. In fact, over
16,000 attendees came to CTI EXPO in just two days of exhibits!
Having attended industry trade shows in telecom and datacom for years, I have never
seen the interest in information that attendees displayed recently at CTI EXPO. Cisco,
Nortel, Lucent, Microsoft and IBM had mob scenes in their booths. CTI EXPO attendees
included a good mix of resellers, end users, service providers and call center decision
makers, all trying to absorb the latest in convergence technology and learn how they can
benefit from the merging of the once disparate voice and data networks.
In fact, CTI EXPO just may have been the busiest show I have attended all year
and I attend dozens of datacom and telecom events annually! We have already received many
testimonials from attendees, conferees and exhibitors, which we have posted at www.ctiexpo.com/testimonials.
Amazingly, not only was there a tremendous amount of interest in traditional
convergence, telecom and Internet telephony exhibitors, but call center exhibitors were
mobbed as well. CTI EXPO has become the largest call center event by far in just one year!
In fact, perhaps the largest crowds I have ever seen at any booth at any show were the
ones I witnessed at the Live, Blended Multimedia Call Center co-sponsored by CellIT and TMC as well as CellITs own booth. In two
days, over 1,000 attendees went through CellITs booth alone! Amazingly enough,
CellIT had 12 agents (arranged by InkTel Marketing of
Miami, Florida ) continuously calling attendees and inviting them to the show. In just two
days, these agents made and took over 8,000 phone calls. Even more incredible, the call
center was assembled in only two days and was absolutely stunning in appearance. CellIT
and its partners deserve a great deal of credit for assembling this state-of-the-art call
center in a matter of hours. Many call centers with legacy equipment take months to get up
and running with less functionality than CellITs multimedia center. They should be
commended for their tremendous efforts and all other call center vendors better take note
of what these guys are on to there has never been anything like this in the call
center market ever. No single technology in the call center market has generated
the interest level I witnessed last week. Amazingly, CellIT had agents transmitting
telephony over ATM and now IP an announcement they made at CTI EXPO.
There is no better place in the world to test IP telephony or packetized voice than an
active call center. In two days, over 8,000 flawless IP telephony and ATM telephony calls
were conducted in the multimedia call center. As if a call center environment is not a
tough enough environment to test in, the entire demo was done on a trade show floor.
Having witnessed trade show demos for years, I can tell you that many vendors cant
even get a demo to work correctly in their booth a single time. CellIT demonstrated 8,000
call completions! Any demo that works on a trade show floor where over 100 factors are not
in anyones control should work really well in a controlled environment like your
If you think you missed the boat by not being at CTI EXPO in D.C., you are right. But
dont fret, the demand for the Live, Blended Multimedia Call Center was so great that
we have received many requests from attendees who want a repeat performance at our
upcoming CTI EXPO Las Vegas, December 7-9. We have already started
working with CellIT to build an even better Live, Blended Multimedia Call Center in Las
Vegas. You wont want to miss this one it may be the last time you ever get to
see the live call center in action!
At TMC we are never satisfied we are always looking for ways to make our events
the best in the world. Just as we make sure our publications provide you with objective,
leading-edge, in-depth information available nowhere else, we are constantly improving our
trade shows as well.
Las Vegas To Feature Six Learning Centers
Just one of the many unique features of the next CTI EXPO will be the six brand-new
learning centers that will objectively inform you on all the most important and timely
voice and data convergence technologies.
CT Media: CT Media is a Microsoft/ Dialogic/ECTF standard that is used to
construct a computer-telephony (CT) server. Think of a CT server as roughly analogous to a
database server. When a company installs a database server such as Oracle in their
organization, many applications can take advantage of the database through open interfaces
such as ODBC. CT Media abstracts hardware in the same way that Oracle abstracts the
database. In both cases, applications can access core server functions through a variety
of function calls. In this learning center, you will witness many applications adhering to
the CT media standard and witness the power of truly open telephony.
Development/Testing: Developers have so many options when it comes to building
CTI applications from picking the right DSP resource boards to employing the right
development environment, there is so much to consider. Once youve developed your
application, you should make sure to test it thoroughly with the latest generation of
testing tools from companies like Ameritec and Hammer. This learning center will have
enough diversity to allow the beginner through the expert-level developer to get a grasp
of the latest development technologies.
Linux Telephony: Linux and open-source software has emerged from a cult-like
status to become the love of Webmasters and network administrators alike. Linux is the
biggest threat to Microsofts operating system dominance in years. (For a great
article on open-source in CTI please see the March Horizon article.)
Advantages of open source software include the fact that armies of programmers worldwide
can modify and augment the original source code in this way, the original product
evolves and morphs much more quickly and becomes more useful than if the software was
under a single companys control. Linux telephony is a relatively new concept, but
many vendors are betting that Linux is exactly the OS they need to make their telephony
solutions a success.
Next-Gen Call Center Technology: E-commerce without human interaction is like
shopping in a department store with no one to help answer your questions. The latest
generation of call center and Web integration products succeeds in marrying Web sites to
call centers so that your customers can always opt for a live agent to help them before
and during their purchases.
Enhanced Services/Network CTI: This is the newest field for service providers
a field with unlimited new product opportunities that customers need and
service providers can profit from. Internet call waiting, Web-based unified messaging,
follow-me services and broadcast Internet fax are just a few of the next generation of
IP-based enhanced services we can all look forward to using.
Wireless CTI: Palm-based computers will eventually merge with cell phones and
IP will be the universal wireless networking standard. In addition to telephony, IP
wireless devices will allow you to have access to e-mail, the Web, GPS, the latest stock
market developments, a database of contacts and myriad other features currently available
only on our desktops. Come see how far wireless CTI technology has come and where it is
We have so many new things to introduce at CTI EXPO in Las Vegas December 7-9 that I
cant even begin to cover all of them here. Please sign up for the exhibit hall for
free today at www.ctiexpo.com and save $25. Once you
have done so, we will make sure to keep you posted via e-mail on the latest developments
as they happen. For further information, you can always visit our Web site at www.ctiexpo.com for the details.