Wifi Revolution

For the first time in eBook industry, the customers of Motricity (News - Alert) will be able to purchase and receive their eBooks delivered over-the-air directly to their mobile device.

 

The new eReader Pro for Windows Mobile technology will be offered for free by the company and Motricity has said they will continue to invest in its innovative eReader Technology and will support OTA delivery on additional operating systems in the near future.

 

eReader.com is one of the world’s largest eBook stores with almost half a million users and over 17,000 eBooks. Consumers receive more than 600,000 digital media titles and applications in their mobile devices through some of the largest and most popular mobile content storefronts.

 

Those who purchase the books compatible with the Windows Mobile operating system will experience over-the-air (OTA) purchase and delivery of their favorite eBook titles directly to their mobile device for the first time. eBook consumers can access their online bookshelf from their Windows Mobile handheld or Smartphone and search for their favorite eBooks.

 

Alex Bloom (News - Alert), general manager of Motricity’s Smartphone operations said in a press release, “We are taking innovative steps to raise consumer adoption of eBooks by simplifying the customer’s experience. Currently, eBook consumers have to buy the book, download it onto a PC, connect the mobile to the PC and transfer the data. We’ve already seen through our experience with games, ringtones and other content types that making transactions simpler and more immediate helps increase consumer adoption. Reading eBooks is a new event for most consumers and we want to ensure that they have an easy and pleasurable initial experience. Over the years, we’ve seen that once someone tries an eBook, they are very likely to enjoy it and eBooks become part of their lifestyle while traveling, commuting and other on-the-go activities."

 

 

 

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