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October 24, 2007

ONDA Offers the World's First Combined DVB-H / HSDPA

By Anjishnu Biswas, TMCnet Contributing Editor

ONDA Communications Spa., a major producer of communications device for PCs and the mobile phone market, has made public what it calls, "the world's only Mobile Digital TV PC card" offering back up to both DVB-H and HSDPA modems for the PC and notebook markets.



 
Created for use with its DVB-H and data communication systems, the DVB-H/HSDPA PC card is primarily marketed by TIM and was jointly developed with Siano Mobile Silicon, a major contributor of semiconductor solutions for MDTV, and CyberLink, a global trendsetter in multimedia and digital entertainment software solutions.
 
The DVB-H/HSDPA PC card, branded DT501HS, was unveiled by Telecom Italia (News - Alert) executives in Berlin recently and will be available in Italy, in TIM's stores next month.
 
Commenting on the creation of the exclusive product, Onda President Michelanglo Agrusti said in a press release “We regard this product as being a clear natural extension to our existing DVB-H and HSDPA mobile products.”
 
“Italy was the first European country to commercially deploy DVB-H, and the coverage here is nation-wide. This new product now allows consumers to use their PC's and notebooks as the centre of their multimedia and data communication applications, and enjoy both TV and interactive services at the same time. On a notebook, the end user can not only receive the content, but also store it, edit, forward, etc., which basically means getting a broader value from the DVB-H subscription fee.”
 
In contrast to other DVB-H products in the market, DT501HS does not require an external antenna, but instead utilizes Siano's tiny antenna chip, the SMS8021 jointly developed with Vishay, fixed on the inner PCB for superior performance and benefit over the total UHF spectrum.
 
Reception of DVB-H is effected by Siano's single chip receiver, the SMS1010, which permits superior speed mobility, efficient handovers, and reception adequately sensitive to permit deep indoor use.
 
Alon Ironi, CEO of Siano also commented, "By offering this product, TIM is smartly expanding the mass-market adoption of DVB-H beyond the rate dictated by users who buy new DVB-H enabled mobile phones. This gives a new dimension to the potential revenues that operators can make from DVB-H. The same DVB-H network that serves mobile phones can address users of notebooks or even home desktop PCs – this is a growth multiplier. The combination of DVB-H with an advanced 3G modem makes a comprehensive user experience of wireless multimedia services.”
 
 
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Anjishnu Biswas is a contributing editor for TMCnet. To see more of his articles please visit his columnist page.
 


 







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