Communications and Technology Industry Research

Frost & Sullivan, a company that researches and analyzes new market opportunities for corporate growth, has reportedly named mPortal, Inc. and Cricket Communications, Inc. Key Technology Enablers in U.S. Mobile Data Services.

 

The company’s Frost & Sullivan (News - Alert) Award for Key Technology Enabler is given to the company that has played a significant role in encouraging participation in a new and dynamic market opportunity. The companies have been recognized for deploying mPortal’s (News - Alert) SPRINGBOARD Smart Client product, a software platform that enables service providers to develop next-generation user experiences, across multiple mobile devices offered by Cricket.

 

According to Vikrant Gandhi, senior analyst at Frost & Sullivan, the amount of mobile data traffic going outside the operator networks continues to increase rapidly. It is important for mobile operators to capitalize on the premium content opportunity proactively or risk disintermediation due to the rapidly evolving relationship between independent content providers and their customers. Solutions like mPortal's SPRINGBOARD Smart Client are ideal to help mobile operators execute their long-term mobile data growth strategies.

 

MPortal’s Smart Client solution is comprised of a home screen manager, an open standards-compliant mobile widget platform and an app store that can be customized to suit the service provider’s needs. Cricket Communications (News - Alert) is using the platform to provide a common, branded experience across their lineup of available phones to promote content discovery and usage. The platform is open to developers to create widgets that can be made available to Cricket customers.

 

Cricket is an affordable wireless service that offers consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. The company offers customers access to latest devices and feature-rich mobile applications like unlimited text, instant and picture messaging, mobile web, popular games, ringtones and wallpapers.

 

MPortal Inc. enables mobile content and applications for mobile network operators, mobile virtual network operators, cable operators, content providers and enterprises. The products and services from mPortal assist customers to create, launch, manage and monetize mobile content and applications across multiple mobile devices and networks.