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November 25, 2008
Market2Lead's Product Reviewed by Raab
By David Sims, TMCnet Contributing Editor
Market2Lead, a vendor of on-demand B2B automated marketing products, has announced its product, a demand generation systems, has been reviewed in what company officials describe as an independent study of the market.
The just-released “Raab Guide to Demand Generation Systems” reveals that Market2Lead supports more of the evaluated attributes than other vendors in the study.
Raab Associates, vendors of marketing technology evaluation reports and studies such as the above, conducted the study and published the 125-page guide. It provides a comparison matrix that evaluates Market2Lead and four other vendors on more than 150 specific attributes.
Market2Lead provides support for 137 of the listed attributes, “more than any of the other vendors,” Market2Lead officials say, adding that the matrix “shows that Market2Lead provides support for up to one third more attributes than other evaluated vendors.”
Last month TMC had the news that Market2Lead was ranked by Inc. 33rd among software companies on Inc.'s annual ranking of the 5,000 fastest-growing private companies in the country.
The list is a reasonably comprehensive look at America's entrepreneurs. “Taken as a whole, these entrepreneurs represent the backbone of the American economy,” Inc. officials say. True enough – as opposed to millions of new federal make-work, unionized, full-benefit “jobs.”
Author David M. Raab said when marketers shop for demand-generation or marketing automation software, “it’s not easy for them to determine the real differences between the various products. The comparison matrix in our guide makes it easy to see which capabilities are unsupported, partially supported or fully supported by each product.”
Market2Lead officials contend that because of its relatively low cost and high efficiency, “online demand generation has become even more valuable now, in a difficult economy.”
“The Raab Guide to Demand Generation Systems” reviews products from Market2Lead, Eloqua Corporation, Manticore Technology, Marketo (News - Alert) and Vtrenz. The guide is available online at www.raabguide.com. A $100 discount is available through December 31, 2008 to purchasers who enter the discount code M2L1108.
Market2Lead is a privately held company headquartered in Santa Clara, California.
David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Jessica Kostek
