Communications and Technology Industry Research

Mind Commerce, 100 Hill Rock, and KCM Media Group released joint report: “IPTV (News - Alert) Applications — Enhanced Television Applications as a Battleground for Customer Loyalty”.

 

This report highlights the clash between the cable, telecommunications and satellite service provider industries who are actively building out and providing similar consumer service offerings such as voice, video and data. It includes an overview of service providers, primarily those with legacy telephony distribution networks who are utilizing IPTV technology for all or part of their video delivery system.

 

The report’s authors said the battleground for customer loyalty will increasingly be influenced not only by the technology deployed, but also by changes in regulatory policy, the competitive trends in the supply of content, and demographic changes in population.

 

The report also provides a practical roadmap establishing the types of IPTV Applications that can enhance customer loyalty among high value triple play customers. This report provides a categorization of application types and their potential for IPTV providers and their competitors.

 

Authors Ken Kalinoski and Kim Johnson are consultants with experience managing technology and video service deployments in real world situations. This combined experience provides a clear perspective regarding the role that the technology can play in supporting customer satisfaction objectives of service providers and technology providers.

 

The report is geared toward a variety of potential readers, including investment bankers, hedge fund managers, C-level corporate executives, and content creators.