Communications and Technology Industry Research

Pike & Fischer's (News - Alert) Broadband Advisory Services in the market intelligence arm has come out with a report called, "Broadband Enabled Gaming Environments,” The report says there will be rich and diverse marketing opportunities for Internet Service Providers and other networking communities.

 

The report is priced at $699 and is available for purchase at www.broadbandadvisoryservices.com

 

According to the report, the present level of quality, realism and interactivity of online games, which has improved considerably in recent years, is resulting in richly-detailed worlds that feature virtual communities. This creates an opportunity for cable operators, telephone companies and wireless service providers to help advertisers maximize the effectiveness of their promotions in whole new ways.

 

An expert from Pike & Fischer's says that the online gaming market will generate annual revenues nearing $2 billion by the end of the decade.

 

“In addition, many of these online games, such as the wildly popular "World of Warcraft," have spawned massive social networking communities, notes P&F senior analyst Tim Deal.

 

"These communities are highly effective in getting users to interact online outside of the game world," Deal said, "and they serve to create a thriving ecosystem around a particular online gaming platform. This ecosystem has created both unheralded revenue opportunities as well as licensing and intellectual property concerns."

 

Deal also points out that Internet service providers will face a variety of other prospects for capitalizing on gaming-related revenue. There are chances they can provide specialized high-bandwidth packages, co-branded Web 2.0 templates and applications, or launch proprietary Internet voice services for gamers.

 

Pike & Fischer's Broadband Advisory Services is a BNA company. Its services include analysis on the broadband, IP and new media businesses to facilitate effective strategic decision making.

 

The company provide subscribers with news and analysis, deep research, ongoing financial analysis and market forecasting, market intelligence and custom research, covering cutting-edge business and technology topics, including high-speed data access, voice-over-Internet-protocol (VoIP), streaming media, on-demand media, home networking and mobile broadband.

 

Pike & Fischer's is providing a case study of a popular online game, and detailing the opportunities and risks such games create for service providers. The report also includes five-year revenue forecasts for the U.S. online gaming market, an overview of the key players in the multiplayer gaming world, and an in-depth analysis of the "World of Warcraft" gaming platform and its related user-community.