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INDUSTRIES
July 25, 2008
Light Reading's Reveals Report for Telecom Network Operators
By Shamila Janakiraman, TMCnet Contributor
Light Reading’s (News - Alert) Services Software Insider reports that telecom network operators must strengthen and revise their content delivery infrastructures for supporting innovative service bundles, personalized services and new business models like advertising-funded content delivery. If they do not do this, operators will get marginalized in the evolving digital content ecosystem.
Light Reading’s Services Software Insider is a paid research service of Tech Web’s Light Reading. The report examines how network operators could support themselves in the emerging content delivery value chains and the range of content delivery infrastructure functions. It discusses ways and means by which operators can enhance their content delivery capabilities according to new technologies and integrate with common service-layer systems.
The impact of market change and new operator requirements on vendor community, including the several small mobile content delivery technology vendors, is discussed in the report. It further identifies and analyzes 16 technology suppliers in the emerging market sector.
“Network operators recognize the revenue-earning potential of digital content services, but they’ve typically approached content services in a highly opportunistic and fragmented way, with different parts of their organizations seizing the initiative for particular types of content service, each often supported by its own ‘siloed’ service delivery platform,” said Caroline Chappell, research analyst with Light Reading’s Services Software Insider and author of the report.
Chappell clarified that operators will need a sharper set of content delivery functions that will not add cost or detract from an operator’s flexibility by perpetuating functional silos. Telecom operators have to rationalize their content delivery frameworks as fast as possible otherwise they would loose revenue opportunities.
The report, “Content Delivery Platforms: The Next Big SDP Dilemma”, explains that content providers are setting the pace in content service creation developing “off-portal” content services which operators cannot challenge. The mobile Internet is free from operator’s constraints as mobile devices can access the Internet through browsers and not operator’s WAP portal.
The report says that operators should have a content delivery infrastructure for supporting a “three screen” capability including PC, TV and mobile. Operators should also start outsourcing value chain roles and infrastructure functions.
The report offers insight and analysis for new revenue opportunities for network operators in the content delivery sector and about technologies which would enable maximizing the revenue stream.
Industry participants who can benefit from the study are telecom network operators, technology suppliers looking for growth in the content delivery platform and content suppliers interested in the economics of digital content delivery. Investors interested in which companies would succeed and the impact that content delivery frameworks will have on telecom services sector can also examine the report.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.
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