Communications and Technology Industry Research

When Google (News - Alert)+ was launched in 2011, experts believed that the social networking service from Google may not be highly successful, considering the towering dominance of Facebook (News - Alert) in the social networking arena. After all, another social networking initiative from Google, Orkut didn’t exactly threaten the social networking empire of Facebook.

But now, new research projects some hope for Google+. Greenlight, an independent digital marketing agency, recently published research that stated that Google+ might be more successful than most thought. The research also stated that Facebook could potentially capture close to a quarter of the search market globally if they launched a search engine right now.

According to the research, this projected market share would make Facebook the second most used search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place. Also, 5 percent of the respondents said they would definitely use a search engine by Facebook if it was launched, the company stated in a press release.

“These stats therefore suggest Facebook could capture around 22 percent of the global search market by simply launching its own search engine tomorrow morning (the 'Definitely', 'Probably', and half of the 'Don't know' respondents combined), says Andreas Pouros, chief operating officer at Greenlight. "It wouldn't need to be a spectacular engine either, just well integrated into the Facebook experience and generally competent.”

Recently, Goodman Group, a global property expert in logistics and business space provision, and the largest listed industrial property Group in Australia, appointed Greenlight, to increase the online visibility of its nationwide business and science parks portfolio, and logistics operation in the UK. Greenlight will look to improve Goodman UK's natural search visibility for its UK-wide business, science park, and logistics development websites. It will also try to improve the Group's reach to its intended audience and to raise the brands' on-line visibility.