Communications and Technology Industry Research

Ever since technology penetrated the signage arena, the market for digital signage has evolved and is growing tremendously. More and more retailers are choosing digital signage over static signage, because contents can be updated frequently thereby saving the cost of printing; and it has the ability to be interactive with imbedded touch screens, movement detection, and image capture devices.

Recently, The Market Publishers, Ltd., a multilingual hypermarket of market research reports and analytical information at international and local markets, released a new research report entitled, “Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market (2011 - 2016),” which reviews the current world digital signage market.

Drawn up by MarketsandMarkets, the new report illustrates the global scenario in face of the digital signage system over the next five years, with insights into technical advancement in advertisement, innovations in the signage market, increase in demand because of increase in awareness, and decrease in the prices of the displays, said a press release.

Available for a price of $ 4,650.00 USD at the company’s website, the report indicates that the world digital signage market is anticipated to witness sturdy gains in the upcoming years. It is estimated to reach $13.2 billion USD by 2016; at a CAGR of 27.29 percent from 2011 to 2016.

The sturdy gains might be because of the aggressive advertising efforts of the retail industry to re-infuse vigor in consumer retail spending post recession.

In addition, the report also indicates that the increase in the demand for digital signage might be due to increased adoption among a wider base of industrial sectors as an effective medium for interactive advertising and decreasing costs of purchasing, installation and maintenance.

The report covers the market on the basis of components, applications, display technology and geography. On the basis of components, it covers the media players, displays, content management servers, distribution infrastructure and software. On the basis of applications, it covers various sectors such as indoor venues that includes entertainment centers, hospitality centers, health care centers, auditoriums, indoor arenas, and various other sectors such as retail, transportation, government, and corporate.

The report that covers the market on the basis of display technology and technology also covers types of the displays such as LCD, LED, plasma, projectors, and 3D screens, and by region such as North America, Europe, APAC, and ROW.

Published in January, 2012, the new report’s key highlights include: key growth drivers and restraints of the market; burning issues and opportunities; impact analysis of the market dynamics; analysis of different applications of the market; key trends influencing the market; identification of segments with high growth potential; region specific developments and peculiarities; and more.

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