Ericsson: Mobile Data Traffic Growth Doubled over One Year
By Mandira Srivastava, TMCnet Contributor
Ericsson (News 
- Alert), a provider of technology and services to telecom operators, has release its report on mobile data traffic. This report has been released as part of Akamai’s (News - Alert) The State of the Internet report and it reveals that mobile data traffic is growing day by day and it has doubled in twelve months, from Q2 2010 to Q2 2011.
The report says that smartphones users are increasingly using their devices to access the Internet.
According to a press release, the second quarter of 2011 displayed eight percent growth, which shows normal seasonal fluctuation and the mobile data growth patterns reveal that the quality of a smartphone affects which applications people use and the length of time they surf the mobile Internet. In addition, the company has revealed that among heavy users, the cumulative data generated by video is significantly higher than for other activities.
Johan Wibergh (News - Alert), head of Ericsson’s Business Unit Networks, commented, "Our market research confirms that high-end smartphone users are increasingly accessing the internet on their phones. This underscores the importance of having networks that are smart, scalable and provide superior performance to deliver on expected user experience."
Wibergh continued, "That is why we believe tiered pricing models in combination with traffic management are keys for operators as well as consumers."
The report says that an active smartphone user generates more than 1 MB traffic per day. Factors including screen size, age and price of the smartphone have a stronger correlation with median traffic than OS (i-phone-iOS, Android, Symbian (News - Alert), etc). It is notable that in North America, high-end smartphones generate twice the traffic than comparable smartphones at the operators analyzed in Asia and Europe.
The outcome of the report is based on Ericsson mobile broadband measurements during the second quarter of 2011 at four different operators in mature markets in Europe, Asia and North America.
The company has offices in 180 countries, and its customer base representing more than 1,000 networks enables Ericsson to measure mobile voice and data volumes.
Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.
Edited by Rich Steeves
