Allot MobileTrends Report Shows Growth in Mobile Data Bandwidth Usage
By Raju Shanbhag, TMCnet Contributor
In its new report, H1 2011 Allot MobileTrends Report, Allot Communications (News - Alert) has stated that mobile data bandwidth usage has recorded 77 percent growth during the first half (H1) of 2011.
Being the single largest application taking up bandwidth and accounting for 39 percent of mobile bandwidth, the H1 2011 Allot MobileTrends Report found that video streaming continued to show significant growth with a 93 percent increase.
VoIP and IM have gained share to become the fastest growing application type with a 101 percent increase, although having limited impact on the total bandwidth. This data is in line with the declining SMS/MMS revenue experienced by operators, the company stated in a press release.
“OTT applications continue to shift the balance of power from the operators to the content and app providers," said Rami Hadar (News - Alert), president and CEO of Allot Communications. "This presents a real challenge for survival to which operators have already begun to respond. We are seeing operators taking the opportunity to evolve their service plans, away from 'unlimited' and towards application-aware models, in order to meet this challenge.”
Based on survey information gathered from over fifty worldwide mobile operators, the H1 2011 Allot MobileTrends Report takes a closer look at trends in charging models among worldwide operators. While most operators no longer offer 'unlimited' data plans, the findings reveal that a growing number of operators are implementing application-aware charging models.
Recently, the company announced that will host a conference call to discuss its second quarter 2011 earnings results on Monday, August 1, 2011, at 8:30 AM ET, 3:30 PM Israel time. The quarterly results will be published prior to the conference call. A replay of the conference call will be available from 12:01 am ET on August 2, 2011 through September 1, 2011 at 11:59 pm ET.
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.