April 2009 | Volume 12 / Number 4
Disaster Preparedness
Five Reasons to Implement/Upgrade Your Business Continuity Plan NowWe are reminded daily of the global economic crisis and budgets are being slashed so who but a fool or a genius would go to the company CFO or CEO and say, “It is critical that we update our Disaster Avoidance/Business Continuity (DABC) plan now.” At ITEXPO East 2009 in Miami back in February, one of the TMC (News - Alert) University courses was titled, “Business Continuity, Virtualization and FoIP”. Both the course content and contributions by the students provided some solid advice on how to sell business continuity even in this business climate. Maybe these points will help you make your case.
The key to selling in this environment is to sell products that meet a critical need plus save money and the above do both. IT Max Schroeder (News - Alert) is the Senior Vice President of FaxCore, Inc. (www.faxcore.com) and Managing Director of the DPCF. Rich Tehrani (News - Alert) is the President and Group Editor-in-Chief at TMC and is Conference Chairman of Internet Telephony Conference & EXPO. Today @ TMC
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