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Boomi, Centive Form SaaS Partnership for Compel
 TMCnet Contributing Editor
Boomi, an on-demand integration vendor, and Centive, which sells on-demand products for sales compensation and sales performance management, have announced a partnership to provide Software-as-a-Service data transformation and integration for Centive's Compel.
The Boomi On Demand service is replacing a prior partnership with a legacy on-premise integration product to provide Centive and their customers with what Centive officials describe as "affordable, enterprise-grade integration services without the need for conventional integration software, appliances or coding."
Centive Compel helps companies calculate sales commissions and bonuses for their sales force while also providing visibility into attainment, ranking and commission earnings data. Compel features integration with Salesforce.com ( News - Alert) and other customer relationship management systems.
In partnering with Boomi, Centive officials say they will be able to offer customers an on-demand product for data transformation. In addition, by using Boomi's pre-existing connectors, Centive's customers can choose direct integration at the application programming interface level between their source transaction systems and Compel if desired.
Bob Conlin, chief marketing officer for Centive, said Boomi "proved they could meet our demands for performance and ease of use… the SaaS ( News - Alert) industry is challenging traditional thinking about technology."
"Most companies face a difficult choice when implementing a SaaS application into an enterprise environment -- namely, having to choose between conventional integration products and appliances or creating custom code to tie the application into other data sources," said Bob Moul, Boomi's president and CEO.
Last month Boomi announced it raised $4 million in its first institutional round of financing.
The investment will be used to "accelerate Boomi's go-to-market strategy" and work on the company's position in cloud-based data and application integration services, the Boomies say.
Boomi On Demand is an on-demand integration service that connects any combination of Software-as-a-Service and on-premise applications without the burden of installing and maintaining software packages or hardware appliances.
With its "connect once, integrate everywhere" approach, Boomi On Demand is pitched to major SaaS vendors and other service providers.
Once an application is connected to Boomi On Demand, company officials say, it has "instant interoperability with the hundreds of other SaaS and on-premise applications that Boomi supports."
The firm plans to open its platform to the developer community this fall with a software development kit that will allow for the creation of specialized connectors by the community to support additional applications and vertical products.
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David Sims is a contributing editor for TMCnet. To read more of David�s articles, please visit his columnist page. He also blogs for TMCnet here.
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